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CMMN A315: Advanced Advertising Campaigns
3.00 Credits
Loyola University-New Orleans
As near as possible, this course will expose the student to the experience of working on a major national advertising account in an advertising agency environment. Each student should leave this course with portfolio material and hands-on experience in the field of advertising. Offered in the spring semester only. Prerequisites: CMMN A260, CMMN A310, CMMN A311; junior standing or permission from the director.
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CMMN A316: Public Relations
3.00 Credits
Loyola University-New Orleans
This course concerns the development of contemporary public relations practices with emphasis on solving communications problems within organizations and institutions by applying appropriate theories and techniques. Prerequisite: CMMN A101 with minimum grade of C (2.0).
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CMMN A317: Writing for Public Relations
3.00 Credits
Loyola University-New Orleans
This is a laboratory course in writing for a variety of media in the context of public relations work including directed practice in preparing news releases, employee publication materials, copy for brochures and newsletters, and copy for television and radio. Prerequisites: CMMN A201, CMMN A250, CMMN A316; junior standing
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CMMN A318: Public Relations Cases and Campaigns
3.00 Credits
Loyola University-New Orleans
This course examines case studies and typical public relations problems culminating in development of specialized communications materials to gain reaction and support from target groups. Offered in the fall semester only. Prerequisite: CMMN A317; junior standing.
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CMMN A319: Advanced Public Relations Campaigns
3.00 Credits
Loyola University-New Orleans
This course will give students the opportunity to create and implement a campaign for a national public relations client in a public relations agency environment. Students will experiment with various research, planning, and writing processes introduced in courses required by the public relations sequence. Offered in the spring semester only. Prerequisites: CMMN A316, CMMN A317; permission of the public relations sequence head.
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CMMN A350: Advanced Reporting
3.00 Credits
Loyola University-New Orleans
This course centers on advanced reporting techniques. It introduces students to sources for news of local government. Prerequisites: CMMN A201, CMMN A250
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CMMN A350 - Advanced Reporting
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CMMN A351: Advanced Editing
3.00 Credits
Loyola University-New Orleans
This is an advanced course in editing with emphasis on developing technical proficiency through a full understanding of theoretical concepts. Prerequisites: CMMN A251; Junior standing.
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CMMN A352: Interpretive Writing
3.00 Credits
Loyola University-New Orleans
Types of interpretive journalism will be discussed, including editorials, columns, art, reviews, etc. Prerequisite: CMMN A101 with minimum grade of C (2.0) or permission of the journalism sequence head.
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CMMN A354: Feature Writing
3.00 Credits
Loyola University-New Orleans
This is a course in writing features for print and electronic media, with stress on the development of color and individual style. Prerequisite: CMMN A101 with minimum grade of C (2.0) or permission of the journalism sequence head.
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CMMN A355: Covering the Courts
3.00 Credits
Loyola University-New Orleans
The goal of the course is to develop an understanding of the role of the journalist in covering the courts and to enhance the ability to cover the judicial process in a responsible and professional manner. Prerequisite: CMMN A101 with minimum grade of C (2.0), or permission of the journalism sequence head.
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