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Course Criteria
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3.00 Credits
Students will examine methods for synthesizing elements of image, audio, and text, in motion using Adobe After Effects in combination with their required prior experience using iMovie, Final Cut Pro, and Photoshop. Access is required to both still and video cameras having adjustable aperture, shutter speeds, and focus. Prerequisite: Permission of instructor. LAB
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3.00 Credits
Further exploration of typographic form and manipulation of variables which affect content; stresses the importance of typographic composition as an integral component of visual communication design. Projects examine advanced structures of typographic space, work-image structure, typographic history and theory. Prerequisite: VISC 202, VISC 204, and permission of instructor. Corequisite: VISC 314. LAB
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3.00 Credits
Exploration of problems in drawing for various reproduction processes. Emphasis on perspective, head drawing, the clothed and nude figure, nature illustration, and environments. Various drawing media and materials are explored. Required for Illustration majors as a pre-review course. Prerequisite: AFND 101 and DFND 103 or permission of instructor. LAB
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3.00 Credits
Exploration of structural systems used in visual organization; grid, proportion, symmetry, sequence, rhythm. Continued exploration of analyzing and creating meaning through semiotics and visual narrative; development of critical thinking and writing skills. Prerequisite: VISC 202, VISC 204, and permission of instructor. Corequisite: VISC 302. LAB
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3.00 Credits
Concentrated study in developing skills and techniques with media and materials that are employed in producing contemporary illustration. Continued emphasis on methods of research and idea generation as in VISC 204. Prerequisite: VISC 202, VISC 204, VISC 305, and permission of instructor. Corequisite: VISC 405. LAB
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3.00 Credits
Building from the structures and approaches of VISC 302, the course is a research-based examination of non-traditional and expressive uses of the typographic medium. Projects include development of word as image and typographic "voice" while further refining technical proficiency. Prerequisite:VISC 302 and VISC 314. Corequisite: VISC 414 and ADS 540. LAB
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3.00 Credits
Continued exploration of problems in drawing and painting for various reproduction processes. Emphasis on color, head drawing, perspective, the clothed and nude figure, environments, and nature illustration. Various drawing, painting, collage and digital media and materials are explored. Prerequisite: VISC 305 or permission of instructor. Corequisite: VISC 315 or permission of instructor. LAB
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3.00 Credits
Introduces the discipline of designing for dynamic media (i.e., internet, on screen, multi-media). Emphasis will be placed on concept development and on the fundamental principles of information hierarchy, user experience, navigation strategies, site development and site architecture. Projects, lectures and tutorials will provide a working knowledge of current tools and techniques, while exploring the issues of narrative structure, rhythm, space, animation, sound, and video. Prerequisite: VISC 302 and VISC 314. Corequisite: VISC 402 and ADS 540. LAB
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3.00 Credits
Exploration of various approaches to creating images that communicate an intended message or mood. Emphasis is placed on the nature of creativity and the creative act leading to visual communication. Prerequisite: VISC 315 and VISC 405. LAB
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6.00 Credits
Exploration of topics dealing intensively with editorial concept and format organization. Projects stress advanced problems in the integration of text and image through the development of complex and variable structures. Emphasis on thorough researching of content and understanding of production/execution implications of solutions. Prerequisite: VISC 402, VISC 414, and ADS 540. LAB
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