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OAD 40764: Marketing Communication
3.00 Credits
Ottawa University-Ottawa
Emphasizes various elements of marketing communication and their integration into the marketing function. Elements include public relations, advertising, sales promotion, and support materials.
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OAD 40765: Communication Health Care Employee
3.00 Credits
Ottawa University-Ottawa
Course is designed to help develop and apply effective and efficient communication in the health care environment. Topics include written communication, communication styles and interactions within health care settings.
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OAD 40864: International Marketing
3.00 Credits
Ottawa University-Ottawa
Examines differences between domestic and international marketing and provides framework for analyzing major risks and opportunities (informed markets) to develop techniques for preparing and implementing successful international marketing plans.
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OAD 40864 - International Marketing
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OAD 40964: International Finance
3.00 Credits
Ottawa University-Ottawa
Introduces international financial markets, theory of exchange rate determination, concepts and measurement of foreign risk exposure, financial instruments to hedge exchange risk, and financing of multinational enterprises.
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OAD 41063: Internship:Business
3.00 Credits
Ottawa University-Ottawa
Experience in major area of study. Arranged individually and taken after completion of major coursework. Prerequisite: Consent of academic advisor.
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OAD 41064: International Business
3.00 Credits
Ottawa University-Ottawa
Examines international business, its processes and institutions, especially the multinational corporation, from several perspectives: historical, business, political, social, cultural, economic, and environmental. Attention given to impact and effect of multinational corporations upon traditional societies and nationalistic governments. Considers the future of rapidly changing economies and financial markets in the world.
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OAD 41065: Internship:Health Care
3.00 Credits
Ottawa University-Ottawa
Practical experience in major area of study. Arranged individually and taken after completion of major coursework.
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OAD 41164: International Management
3.00 Credits
Ottawa University-Ottawa
Investigation of management issues and concerns in international settings and exploration of the impact of cultural variables on management. Evaluates the assignment of expatriates, host country nationals and globally selected managers and employees. Considers the variability required in the implementation of major business functions in international settings.
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OAD 41264: Marketing Research
3.00 Credits
Ottawa University-Ottawa
Introduction to marketing research. Covers gathering information needed to solve marketing problems, problem identification, data analysis and interpretation, and reporting research results.
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OAD 41364: Consumer Behavior
3.00 Credits
Ottawa University-Ottawa
Behavioral science approach to analyzing, predicting and studying consumer purchasing behavior. Links consumer behavior to marketing research and decision-making.
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OAD 41364 - Consumer Behavior
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