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Course Criteria
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3.00 Credits
Extensive laboratory experience photographing campus life and events for publications. Includes the latest in digital technology. Also, experimentation with advanced photo techniques, including infrared film, multiple flash, and night photography. Prerequisite: JOU 101, JOU 121, JOU 150, JOU 199, and JOU 123. Spring, even academic years.
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3.00 Credits
Focuses on advertising as a means of communication and as a marketing function. Topics include advertising ethics, advertising law, advertising history, media strategy, the creative process, concept development, and copywriting for various media. Prerequisites: JOU 101, JOU 121, and JOU 199. Fall, even academic years.
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3.00 Credits
Designed to give the student a working knowledge of the art & craft of audio production, this course includes mastery of broadcast equipment & editing techniques. Introduction to concepts associated with program formats, including knowledge of market, understanding of audience and awareness of economics and law. Assignments include preparation of proposals and outlines for broadcast programs and laboratory experience at WFCI. Prerequisites: JOU 101, JOU 121, JOU 150, and JOU 199. Spring, odd academic years.
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3.00 Credits
Theory and practice in page design and layout through the integration of type, photos, and informational graphics for newspapers, magazines, newsletters, and the World Wide Web. Prerequisites: JOU 101, JOU 121, JOU 123, JOU 150, and JOU 199. Proficiency in standard graphics programs required or willingness to attend special training. Fall and Spring.
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3.00 Credits
Introduction to concepts necessary in the field of television production, as well as the operation and use of television equipment. Concepts discussed in class will be put into practice through projects designed to ensure an understanding of lecture material. Prerequisites: JOU 101, JOU 121, JOU 150, and JOU 199. Spring.
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3.00 Credits
Research and preparation of non-fiction articles (service journalism, profiles) and columns for newspapers, magazines and online media. Emphasis is on step-by-step analysis of features and columns from concepts to completion. Prerequisites: Prerequisites: JOU 101, JOU 121, JOU 150, and JOU 199. Spring.
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3.00 Credits
Basic newswriting for radio and television. Practice in the exercise of news judgment and in preparation of scripts for news broadcasts. Prerequisites: JOU 101, JOU 121, JOU 150, and JOU 199. Fall.
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3.00 Credits
The Pulliam School of Journalism's Media Ethics Seminar provides students a solid foundation for ethical decision-making in the professional world of print journalism, broadcast journalism, on-line journalism, public relations, and advertising. Includes study of current and historical media ethics cases and analysis of ethics codes of professional media organizations. Prerequisite: JOU 150. Fall and Spring.
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1.00 - 2.00 Credits
Experience on campus in areas directly related to the media; internships or off-campus on-the-job training. Open only to sophomores, juniors, and seniors. Fall and Spring.
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3.00 Credits
Study of and practice in the qualitative and quantitative research methods commonly used to plan and evaluate public relations efforts. Includes development of research-based strategic communications plans. Prerequisites: JOU 101, JOU 121, JOU 150, JOU 199, and JOU 221. Fall, odd academic years.
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