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BUS 362: Consumer Behavior
3.00 Credits
Franklin College - Indiana
The course is designed to furnish students with basic information necessary to understand consumer reaction to marketing stimuli. The emphasis is on gaining knowledge about consumers in order to achieve effective interface of producers and consumers. The course is highly interdisciplinary, drawing heavily on psychology and sociology, and the focus throughout is on the link between consumer behavior and marketing strategy. Prerequisite: BUS 361. Spring, even academic years.
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BUS 362 - Consumer Behavior
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BUS 363: Retailing
3.00 Credits
Franklin College - Indiana
The purpose of this course is to provide the student with the background necessary for entry level positions in retailing. Key areas of focus include history of retailing, types of retail outlet, product mix, site selection, buying, and store layout. Prerequisite: BUS 361. Spring, even academic years.
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BUS 363 - Retailing
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BUS 364: Marketing Research
3.00 Credits
Franklin College - Indiana
The purpose of this course is to introduce students to basic techniques of data gathering and analysis as they are used for decision making in marketing. Marketing research is discussed from the viewpoint of the specifier, practitioner, and user of research. Although the entire marketing research process is covered, special emphasis is placed on the following areas: sound research design, questionnaire design, computer analysis of data, and research report preparation/presentation. Prerequisites: BUS 265 and 361. Spring, odd academic years.
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BUS 364 - Marketing Research
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BUS 367: Principles Of Management
4.00 Credits
Franklin College - Indiana
Principles and theory of management, including basic business objectives and executive leadership. PORTFOLIO: Each student is required to submit a portfolio. Requirements for the portfolio include a personal mission statement, SWOT analysis, self assessments and a written analysis of self assessments. Prerequisites: ECO 115, ACC 221 and 222. Spring.
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BUS 367 - Principles Of Management
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BUS 470: Senior Seminar in Business Policy
3.00 Credits
Franklin College - Indiana
This course is the capstone course for the business and economics major and serves as part of the senior competency practicum. Students will solve complex business problems in a simulated boardroom setting. Students are expected to synthesize material in all business, economics, and accounting courses in preparing solutions to these problems, to give their solutions in a formal oral presentation, and to defend their solutions when faced with questioning from a competing group and/or visiting business executives. Some time will be spent on resume development and job search/interview strategies. Prerequisite: Business majors with senior standing having completed all other business core requirements with grade of 'C-' orbetter. Same as ECO 470. Taken concurrently with BUS 499. Spring.
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BUS 470 - Senior Seminar in Business Policy
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BUS 482: Business Practicum
1.00 - 2.00 Credits
Franklin College - Indiana
A supervised, pre-approved experience which allows a student to pursue specific learning goals and/or be involved in a field experience during the regular academic semester.
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BUS 482 - Business Practicum
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BUS 490: Independent Study
1.00 - 2.00 Credits
Franklin College - Indiana
Course is designed to encourage student initiative and to provide a degree of flexibility in the departmental program. Normally the subject is not sufficiently or appropriately covered in departmental course offerings. Prerequisite: Departmental consent is required.
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BUS 490 - Independent Study
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BUS 498: Portfolio
0.00 Credits
Franklin College - Indiana
The portfolio requirement will be met by creating the portfolio required in BUS 367. Students will develop a comprehensive portfolio documenting skills learned and assessment of such skills. See BUS 367 for complete description. Spring.
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BUS 498 - Portfolio
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BUS 499: Senior Competency Practicum
3.00 Credits
Franklin College - Indiana
Satisfactory performance on the ETS major field test in business. Passing grade: D- or better.
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BUS 499 - Senior Competency Practicum
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BUS XXX : Elective Business
0.00 Credits
Franklin College - Indiana
Undistributed Business credit taken in transfer.
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BUS XXX - Elective Business
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