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Course Criteria
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1.00 - 4.00 Credits
No course description available.
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3.00 Credits
This course uses economic theory and methodology to understand and improve managerial decision making. The focus is on the role of markets in determining business and individual opportunities to create value, the behavior of individual markets reacting to supply and demand forces, and the consequences of alternative market structures and business policies. Course content includes demand, production, cost analysis, supply and demand analysis, price and non-price modes of competition, market structure, and economic efficiency. Prerequisite: Principles of Microeconomics and Principles of Macroeconomics. Enrollment restricted to students admitted to the Bachelor of Business Administration Major. LEC
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3.00 Credits
A course designed to acquaint the student with the basic principles of law that are applicable to business transactions in the modern business world and the legal systems. Prerequisite: Junior standing (60 hours completed). Enrollment restricted to students admitted to the Bachelor of Business Administration Major. LEC
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3.00 Credits
This course serves as an introduction to the study of individual and group behavior within the context of an organization. An objective may be the development of the student's potential for becoming an effective organization member and manager of people. Experiential learning methods are utilized to involve the student actively. A wide variety of topics and theories may be covered, generally including motivation, leadership, job design, group dynamics, and formal organizational structure and process. Prerequisite: Completion of Principles of Microeconomics, Financial Accounting, General Psychology, and one course in the social science area of society and culture. Prior completion or co-enrollment of Managerial Accounting and the required statistics course. Enrollment restricted to students admitted to the Bachelor of Business Administration Major. LEC
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3.00 Credits
A study of marketing from the point of view of the business firm. Topics include the structure of the marketing system, the nature of marketing management, consumer behavior, marketing research, product policy, channels of distribution policy, and analytical techniques useful to marketing management. Prerequisite: Completion of Principles of Microeconomics, Financial Accounting, and General Psychology. Prior completion or co-enrollment in the required statistics course. Enrollment restricted to students admitted to the Bachelor of Business Administration Major. LEC
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3.00 Credits
Introduces some of the most widely used models from management science in business decision making. Topics include decision making under uncertainty, resource allocation models, and production and operations management. Prerequisite: Completion of Introduction to Business Computing and the required statistics course. Enrollment restricted to students admitted to the Bachelor of Business Administration Major. LEC
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3.00 Credits
This course consists of the analysis of problems relating to estimating the financial needs of an enterprise and to evaluating the alternative means of providing and utilizing both temporary and permanent capital. The relationship of current financial decisions with financial policy is analyzed from the viewpoint of management and the stockholder. Prerequisite: Prior Completion of Financial Accounting and prior completion or co-enrollment of the required statistics course. Enrollment restricted to students admitted to the Bachelor of Business Administration Major. LEC
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3.00 Credits
To conduct International Business, a manager must understand the prevailing political, economic, legal and socio-cultural institutions in the relevant countries. In addition, s/he must also understand the institutional arrangements that countries have negotiated to govern cross-border flows of trade and investment capital, such as the World Trade Organization and the International Monetary Fund. This course provides an analysis of the institutional settings for international business and explores their implications for a multinational firm. Specific topics covered include, but are not limited to, the forces behind international economic integration and globalization of business, differences across countries, and the frameworks of international trade, investment and finance. Prerequisite: Principles of Macroeconomics. Enrollment restricted to students admitted to the Bachelor of Business Administration Major. LEC
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3.00 Credits
The course exposes the student to the role of general management in complex organizations. The cases, conceptual materials, and projects are selected to provide the student with decision-making opportunity in major areas of managerial concern: environmental opportunities and constraints, formulation of business policy, and policy implementation mechanisms. Knowledge and skills gained in previous business courses, including marketing, finance, and quantitative methods, will be applied to problems associated with the totality of organizational activity. Prerequisite: BBA 303, BBA 304, BBA 305, and BBA 306. Enrollment restricted to students admitted to the Bachelor of Business Administration Major. LEC
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3.00 Credits
This course builds upon the principles of marketing introduced in BBA 304 (Marketing) by further developing concepts in such areas as product management, pricing, distribution, promotion, market segmentation, product positioning, and strategic marketing planning. The primary focus of the course is the integration of these concepts to achieve specific marketing and segment goals and objectives. An important component of the course is the application of concepts to realistic marketing problems through the use of comprehensive marketing simulations or in-depth cases that capture the dynamics of the marketing environment. Prerequisite: BBA 304. Enrollment restricted to students admitted to the Bachelor of Business Administration Major. LEC
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