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Course Criteria
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3.00 Credits
Exploration of structural systems used in visual organization; grid, proportion, symmetry, sequence, rhythm. Continued exploration of analyzing and creating meaning through semiotics and visual narrative; development of critical thinking and writing skills. Prerequisite: VISC 202, VISC 204, and permission of instructor. Corequisite: VISC 302. LAB
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3.00 Credits
This introductory course in letterpress printing and book structures will instruct the student in techniques for printing from moveable type and other type-high surfaces, and present the student with a variety of binding styles. These disciplines will be explored from a historic as well as functional perspective. Emphasis will be placed on the acquisition of skills and vocabulary, notation, and creative use of structures and techniques. Prerequisite: VISC 201 and VISC 304. LAB
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3.00 Credits
Building from the structures and approaches of VISC 302, the course is a research-based examination of non-traditional and expressive uses of the typographic medium. Projects emphasize the student as both content generator as well as designer and include development of word as image and typographic "voice" while further refining technical proficiency. Prerequisite: VISC 302 and VISC 314. Corequisite: VISC 414 and ADS 540. LAB
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4.00 Credits
Introduces the discipline of designing for dynamic media (i.e., internet, on screen, multi-media). Emphasis will be placed on concept development and on the fundamental principles of information hierarchy, user experience, navigation strategies, site development and site architecture. Projects, lectures and tutorials will provide a working knowledge of current tools and techniques, while exploring the issues of narrative structure, rhythm, space, animation, sound, and video. Prerequisite: VISC 302 and VISC 304. Corequisite: VISC 402. LAB
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4.00 Credits
Exploration of topics dealing intensively with editorial concept and format organization. Projects stress advanced problems in the integration of text and image through the development of complex and variable structures. Emphasis on thorough researching of content and audience as well as understanding of production/execution implications of solutions. Prerequisite: VISC 402, VISC 404. LAB
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3.00 Credits
Students will examine methods for synthesizing elements of image, audio, and text, in motion using Adobe After Effects in combination with their required prior experience using iMovie, Final Cut Pro, and Photoshop. Access is required to both still and video cameras having adjustable aperture, shutter speeds, and focus. Prerequisite: BDS 101, BDS 102 and VISC 201 or VISC 304. LAB
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3.00 Credits
This course will examine core principles and practices of environmental graphic design. Many of these concepts will be concerned with the visual aspects of wayfinding, communicating identity and information, and shaping the idea of place. Some of the topics discussed will include: signage, exhibit design, identity graphics, pictogram design, mapping, civic design and themed environments. Prerequisite: VISC 201 or VISC 304. LEC
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3.00 Credits
Combines wide range of traditional letterpress and digital processes for type and image for individually determined student book projects. Projects will culminate in a small printed and bound edition. Open to all majors. Prerequisite: BDS 102, VISC 201 or VISC 304, or permission of the instructor. LAB
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3.00 Credits
Examines how information presented over time conveys or evokes a particular idea or emotion. Using words, type, diagrams, audio and sequencing to restructure messages so that they tell a story that evokes an emotional response. Open to all Design majors. Prerequisite: VISC 201 or VISC 304. LEC
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3.00 Credits
Making preliminary visualizations, models, and prototypes. Examines words, diagrams, type, and sequencing to restructure messages so that they tell a story more effectively. Editing images to make messages clear, unambiguous and understandable by their intended audience(s). Designing the appearance of an information product so that users can find what they want and understand it when they get there. Open to all Design majors. Prerequisite: VISC 201 or VISC 304 or permission of the instructor. LAB
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