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Course Criteria
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3.00 Credits
Overview of the business field. Management, marketing, human resources, financial management, accounting, business ethics, and international business will each be explored. Specific consideration will be given to how each of the functional areas work together to provide synergy for the firm. Prerequisites: Admission to the STEP Program.
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3.00 Credits
Key computer applications used in the business environment today will be covered. Topics covered include word processing, spreadsheets, databases, graphics, electronic communications, and the World Wide Web. In addition to understanding the individual computer applications, students will observe how the applications fit within the organizational information system structure. Prerequisites: Admission to the STEP Program.
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3.00 Credits
The course compares and contrasts business communications to other communication models. Both oral and written business communication topics will be covered. Attention will be given to communication through electronic business channels. Prerequisites: Admission to the STEP Program.
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3.00 Credits
An applied course that examines mathematical principles in the context of business decision making. Mathematical topics will be applied to several functional areas including operations management, business forecasting, and finance. Statistics and probability will be reviewed. Other topics include compound interest, time value of money, and linear programming. Fulfills the General Education Mathematics Competency requirement. Prerequisites: ACT Math score of 21 or higher or have passed MA 095 Intermediate Algebra or instructor's/director's permission.
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3.00 Credits
Study of the present day law of business in the United States as it relates to contracts, sales, agency, the legal environment, and selected topics. Ethical considerations and international topics are also discussed.
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3.00 Credits
Study of the present day law of business in the United States as it relates to corporations, agency, and negotiable instruments. Emphasis is also given to legal principles as they apply to partnerships, corporations, and non-corporate associations. Ethical considerations and international topics are also discussed. Prerequisites: BU 341. Offered: Alternate years
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3.00 Credits
Study of marketing from the point of view of the business firm. Topics include the structure of the marketing system, the nature of marketing management, consumer behavior, marketing research, product policy, pricing policy, channels of distribution policy, promotion policy, and analytical techniques useful to marketing management.
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3.00 Credits
The course will deal with the use of advertising, personal selling, sales promotion and public relations as elements in a promotional program. A managerial framework is used to emphasize the integrative aspects of the objectives, copy, media selection, budget decision, audience targeting, and the development of an ad campaign. Prerequisites: BU 351. Offered: Alternate years
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3.00 Credits
Functional aspects of sales force management, personal selling methods, procedures for recruiting, selecting, and training new salespeople, compensation and expense control systems, problems of sales force motivation and supervision; methods of territorial and quota assignment, sales department budgets, distributor-dealer relations, and other selected topics. Offered: Alternate years
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3.00 Credits
Study of the operation and management of retail organizations. Topics include location, layout, pricing, promotion, and purchasing. Prerequisites: BU 351. Offered: Alternate years
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