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MKT 108: Advertising
4.00 - 5.00 Credits
South Georgia Technical College
Prerequisite: Program admission Introduces the fundamental principles and practices associated with advertising activities. Topics include: purposes of advertising; principles of adver- tising; budgeting; marketing and advertising plans; regulations and controls; media evaluation, target marketing, and selection; campaign planning; and trends in advertising.
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MKT 109: Visual Merchandising
4.00 - 5.00 Credits
South Georgia Technical College
Prerequisite: Provisional admission Focuses on the components of display necessary for the effective visual presentation of goods and services. Opportunities will be provided to utilize the principles and techniques that are common to display work in various types of businesses. Emphasis will be placed on design, color, tools, and materials, and installation of displays. Topics include: design principles, color principles, tools and materials of the trade, props and fixtures, lighting and signing, installation of displays, store planning, and safety.
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MKT 110: Entrepreneurship
6.00 - 8.00 Credits
South Georgia Technical College
Prerequisite: Program admission level math achievement Provides an overview of the activities that are involved in planning, establishing, and managing a small business enterprise. Topics include: planning, location analysis, financing, and development of a business plan.
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MKT 122: Buying And Merchandise Management
5.00 Credits
South Georgia Technical College
Prerequisite: Program admission level math achievement Introduces the fundamental principles of buying, merchandising, and accounting for products and services. Topics include: assortment planning; locating resources; ordering merchandise; just-in-time or quick response inventory control; pricing for profit; and financial statements, ratios, and accounting vocabulary.
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MKT 123: Small Business Management
5.00 Credits
South Georgia Technical College
Prerequisite(s): ACC 101, MAT 1!1; ENG 111 Summarizes competencies included in the entrepreneurship specialization and provides opportunities for application and demonstration of skills. Topics include: management principles, marketing functions, financial applications, and entrepreneurial growth potential.
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MKT 125: Retail Operations Management
5.00 Credits
South Georgia Technical College
Prerequisite: Program Admission Emphasizes the planning, organizing and managing of retail firms. Topics include: organizational development, strategic planning, human resource management, inventory controls, analysis of profits and loss statements and balance sheets, and entrepreneurship.
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MKT 130: Marketing Administration o. b. I. I
3.00 - 10.00 Credits
South Georgia Technical College
Prerequisite: Program admission, MKT 101; ENG 111 (diploma), or ENG 191 (degree) Introduces the application and reinforcement of marketing administration and employability principles in an actual job placement or practicum experience. Students are acquainted with occupational responsibilities through realistic work situations and are provided with insights into marketing administration applications on the job. Topics include: problem solving, adaptability to the job setting, use of proper interpersonal skills, application of marketing administration techniques, and professional development. The occupation-based instruction is implemented through the use of written individualized training plans, written performance evaluation, required weekly seminar, and required practicum or on-the-job training.
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MKT 130 - Marketing Administration o. b. I. I
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MKT 131: Marketing Administration o. b. I. II
3.00 - 10.00 Credits
South Georgia Technical College
Prerequisite/Corequisite: MKT 130 Focuses on the application and reinforcement of marketing administration and employability principles in an actual job placement or practicum experience. Students are acquainted with occupational responsibilities through realistic work situations and are provided with insights into marketing administration applications on the job. Topics include: problem solving, adaptability to the job setting, use of proper interpersonal skills, application of marketing administration techniques, and professional development. The occupationbased instruction is implemented through the use of written individualized training plans, written performance evaluation, required weekly seminar, and required practicum or on-the-job training.
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MKT 205: Internet Marketing
5.00 Credits
South Georgia Technical College
Prerequisite: None This course introduces and demonstrates the use of the Internet and the World Wide Web As a strategic marketing tool. Topics include: the electronic marketplace, Strategies in using the Internet, tools of electronic marketing, web design principles, customer communication, security, and trends.
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MKT 260: e- Commerce Project
5.00 - 10.00 Credits
South Georgia Technical College
Prerequisite: CIS 106, MKT 100, MKT 122 Provides a capstone project based course for students to go though the steps required to set-up and manage an e-commerce enterprise. Topics will include current trends in e-business marketing concepts, basic web page design, and a business plan.
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