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Course Criteria
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3.00 Credits
Through lectures, demonstrations and studio work students are introduced to all aspects of Typography from its historical precedents to its current use. Creative thinking is encouraged, along with prescribed techniques and media. Prerequisites: CMPA 100 or CMPA 110, and ADVE 130 or BCST 130 or GRDS 201 or ITGM 130.
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3.00 Credits
This course surveys the pivotal events and achievements that led to the current state of graphic communication. The unceasing quest to give form to ideas is traced from the pictographs painted on cave walls to the latest imaginative designs. Through lectures, videotapes, discussions, presentations and research, students are introduced to the creative thinkers, important innovations and breakthrough technologies that have shaped the evolution of visual communication. Prerequisite: ARTH 110.
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3.00 Credits
This course provides students with skills needed to produce vector and raster-based graphics. Students gain a thorough understanding of the nature of vector and raster-based digital file development, as well as an indepth study of the applications used to create them. Projects and assignments focus on an exploration and understanding of the applications, applying color, tools, techniques and printing options. Prerequisite: CMPA 100 or CMPA 110.
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3.00 Credits
In this course, students focus on making pages, both for print and Internet environments. Correct usage of the appropriate software tools, terminology and theory of page layout are emphasized and covered in sufficient detail to understand the differences between the two layout strategies. Multiple-page documents/Web sites, media incorporation, output and publishing techniques for the two environments are the core concepts of this class. Readings, exercises and assignments focus on the acquisition of these skills. Prerequisite: CMPA 100 or CMPA 110.
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3.00 Credits
In this course, students develop ideational, creative and methodological strategies for problem solving. The focus is on improving design knowledge and skills, as well as introducing students to project management disciplines. Prerequisites: CMPA 100 or CMPA 110, and GRDS 205.
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3.00 Credits
Through readings, writing assignments, lectures and studio projects, students explore a history of typography and its relationship to cultural, geo-socio-political, and psychological dynamics of information exchange. The ideas of intellectual impact, complex hierarchy, active/passive readership and emotional expression are explored with the emphasis on user experience in typographic design. Prerequisite: GRDS 348.
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3.00 Credits
This course focuses on technical proficiency and the business components of production. Students produce projects from comprehensives to print-ready digital mechanicals. Prerequisite: GRDS 348.
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3.00 Credits
This course addresses visual problem solving and emphasizes methods of translating complex data into clear, visually dynamic solutions. Topics include: corporate communication systems, publication, way-finding, inter-action design, etc. Prerequisite: GRDS 358 or permission of department chair.
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3.00 Credits
Creative, ideational, image-making, design, digital and traditional skills are necessary in this course to meet rigorous conceptual/visual standards pertinent to creating a brand and/or a company's identity. Through a few complex projects and numerous graphic design formats and applications, all major aspects of visual identity are emphasized and developed: logotypes, typographic sets, color palettes, photographic and illustration styles, and appropriate project presentation formats. Prerequisite: GRDS 358.
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3.00 Credits
This course examines the graphic designer's role in the layout and design of publications. Lectures and studio work cover historical and current practices and technologies used to produce multipage publications. Students produce visualizations for several publications using the elements of layout with typography and art. Prerequisite: GRDS 358.
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