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Course Criteria
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3.00 Credits
This course introduces the concepts and methods by which retailers create special, store-branded merchandise for targeted customer segments. The process of product development, from research to production to distribution, is studied. Prerequisites: CMPA 100, FASH 219.
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3.00 Credits
This course concentrates on industry issues in the retail apparel. Discussion focuses on product development, manufacturing, promotion, visual merchandising, special events marketing and the general consumer lifestyle. Students will understand contemporary issues in fashion and gain the experience and leadership skills necessary to make merchandising and marketing decisions through both competitive classes and the guest speakers' lectures. Prerequisite: FASM 245.
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3.00 Credits
This course covers the principles of personal selling techniques, presentation skills, the art of persuasion, negotiating, and account-building in the wholesale markets through lectures and workshops. Students learn the effects of an organization's culture on the management process, including decision-making, planning, structure, leadership, and defining control, and how these are viewed from a global perspective. Prerequisites: BUSI 265, FASM 245.
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3.00 Credits
This course presents a comprehensive overview of the direct marketing industry. Through the use of case and/or assignments, students learn strategic merchandising plan. Students are also introduced to the various electronic vehicles currently used in this ever-changing industry. A comprehensive study of the growing internet business and its dramatic impact on the retail industry is presented. Prerequisites: BUSI 265, FASM 310.
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3.00 Credits
Students in this course analyze important factors in developing import programs, distribution of products, market sources, financing, and aspects associated with apparel and other imported products. The impact of imports on domestic apparel businesses is examined. Prerequisites: BUSI 265, FASM 245.
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3.00 Credits
This course investigates merchandise presentation, analysis, experimentation, and field research. Through in-depth investigation, technological advances in exhibit design will be introduced and utilized to produces a visual outcome for exhibition purposes. Theory and practical applications of visual merchandising techniques in the fashion industry are studied. The course examines the development of design concepts, fixture, layout and presentation for retail. Prerequisites: BUSI 265, FASH 219, FASM 310.
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3.00 Credits
Using a variety of fiber arts and processes, students explore pattern systems, 2-D and 3-D construction, and the way images and ideas develop. Prerequisite: DSGN 100.
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3.00 Credits
This course introduces the floor loom as a tool for design and personal expression. By weaving samples and finished fabrics, students gain experience selecting yarns, making warps, dressing the loom, and designing and producing a variety of cloth structures. Prerequisite: FIBR 101.
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3.00 Credits
This course teaches the skills necessary to translate single graphic images into interconnecting, repetitive patterns suitable for use in all commercial media employing overall surface design. Particular emphasis is placed on designing multicolor, printed textile patterns and introducing techniques to examine and evaluate current design trends. Students may use computers in executing selected projects. Prerequisite: DSGN 100.
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3.00 Credits
In this course, a study of historic textiles and basic textile techniques becomes the source for individual studio projects. Prerequisites: ARTH 110, FIBR 101.
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