|
|
|
|
|
|
|
|
|
|
Course Criteria
Add courses to your favorites to save, share, and find your best transfer school.
-
0.00 Credits
This course introduces and demonstrates the use of the Internet and the World Wide Web As a strategic marketing tool. Topics include: the electronic marketplace, Strategies in using the Internet, tools of electronic marketing, web design principles, customer communication, security, and trends. Contact hours: Class - 5, Lab - 0. Credit hours: 5. (W)
-
3.00 Credits
(Prerequisite: SCT 100) The web-based banking course introduces the student to the origins of virtual banking and finance through the e-commerce model, web navigation, converging technologies, digital value chains, digital currency and certificates, electronic banking regulation and legislation, PIN, security, and methods of setting up and monitoring accounts. Contact hours: Class - 3, Lab - 2. Credit hours: 4. (Sp)
-
0.00 Credits
This course defines the service industry and illustrates how to utilize methods of reaching and Maintaining customers. Topics include: service industry classifications, strategies in balancing demand and capacity, developing a marketing plan, customer loyalty, technology, and trends. Contact hours: Class - 5, Lab - 0. Credit hours: 5. (F)
-
0.00 Credits
The real estate finance course emphasizes the relevance of land value, legal titles, legal descriptions, types of real estate finance, and the leverage of real estate, the bank funding requirement, mortgage amortizations, financial theory, and real estate markets. Contact hours: Class - 5, Lab - 0. Credit hours: 5. (W)
-
0.00 Credits
This course introduces the student to the aspects of international marketing that impact domestic and foreign companies. Topics include: international marketing overview, the global marketing environment, analyzing global marketing opportunities, and global market entry strategies. Contact hours: Class - 5, Lab - 0. Credit hours: 5. (Sp, Su)
-
0.00 Credits
This course gives an in depth study of marketing research, consumer behavior, and Marketing management strategies in a complex global environment Topics include: marketing research, consumer behavior, strategic management competitive advantage, and market segmentation. Contact hours: Class - 5, Lab - 0. Credit hours: 5. (Su)
-
2.00 Credits
This course emphasizes the advanced sales presentation skills needed to build partnerships with business representatives and final consumers. Topics include sales presentations, customer relationship management, sales training, self-management, and sales force training. Contact hours: Class - 3, Lab - 2. Credit hours: 4. (Sp)
-
2.00 Credits
Develops knowledge and skills in leadership appropriate for the managerial career field. Provides student opportunity for personal and professional growth through special class activities and/or professional/student organizations. Topics include: project coordination: social event, presentations of social event project reports, and professional development. Contact hours: Class - 1, Lab - 2. Credit hours: 1. (Sp)
-
2.00 Credits
Develops knowledge and skills in leadership appropriate for the managerial career field. Provides student opportunity for personal and professional growth through special class activities and/or professional/student organizations. Topics include: project coordination: speaker's bureau to promote the organization in the community and presentations of speaker's bureau project reports. Contact hours: Class - 1, Lab - 2. Credit hours: 1. (Sp)
-
5.00 Credits
Provides a capstone project based course for students to go through the steps required to set-up and manage an ecommerce enterprise. Topics will include: current trends in e-business, marketing concepts, basic web page design, and a business plan. Contact hours: Class - 5, Lab - 5. Credit hours: 7. (T)
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Privacy Statement
|
Terms of Use
|
Institutional Membership Information
|
About AcademyOne
Copyright 2006 - 2024 AcademyOne, Inc.
|
|
|