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Course Criteria
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0.00 Credits
Emphasizes sales strategy and techniques which will assist the individual in the sales process. Topics include: customer relations, professional image, product/service knowledge, selling techniques and procedures, sales presentations, and the ethics of selling. Contact hours: Class - 5, Lab - 0. Credit hours: 5. (Su, W)
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2.00 Credits
Introduces the fundamental principles and practices associated with advertising activities. Topics include: the purposes of advertising and other sales promotional techniques; principles of advertising; budgeting; marketing and advertising plans; regulations and controls of advertising; media evaluation; target marketing, and selection; campaign planning; and trends in advertising. Contact hours: Class - 3, Lab - 2. Credit hours: 4. (Su, W)
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2.00 Credits
Focuses on the components of display necessary for the effective visual presentation of goods and services. Opportunities will be provided to utilize the principles and techniques that are common to display work in various types of businesses. Emphasis will be placed on design, color, tools and materials, and installation of displays. Topics include: design and color principles, tools and materials of the trade, props and fixtures, lighting and signing, installation of displays, store planning, and safety. Contact hours: Class - 3, Lab - 2. Credit hours: 4. (W)
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4.00 Credits
Provides an overview of the activities that are involved in planning, establishing, and managing a small business enterprise. Topics include: planning, location analysis, financing, and development of a business plan. Contact hours: Class - 6, Lab - 4. Credit hours: 8. (Su, W)
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0.00 Credits
Introduces the student to the history, documents, and operational functions of the banking industry. Topics include: history, documents, operations, and specialized services. Contact hours: Class - 5, Lab - 0. Credit hours: 5. (F)
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0.00 Credits
Emphasizes the relevance of monetary instruments, intermediaries, and the central banks as they impact local, state, national, and international economics. Topics include: history and evolution of financial institutions; monetary instruments and flow; and central banking, operation, and policies. Contact hours: Class - 5, Lab - 0. Credit hours: 5. (W)
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3.00 Credits
Provides knowledge and applications in the management of personal and consumer finance. Topics include: record keeping, budgeting, credit principles, investment principles, and forecasting. Contact hours: Class - 4, Lab - 1. Credit hours: 4. (F)
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3.00 Credits
(Prerequisite: Diploma level proficiency in Math) Introduces the fundamental principles of buying, merchandising, and accounting for products and services. Topics include: assortment planning; locating resources; ordering merchandise; just-in-time or quick response inventory control; pricing for profit; and financial statements, ratios, and accounting vocabulary, principles of merchandising, traffic patterns, basic stock and inventory, inventory control, mark-ups and mark-downs, and types of discounts. Contact hours: Class - 5, Lab - 0. Credit hours: 5. (Sp)
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3.00 Credits
(Prerequisite: Provisional Admission) Emphasizes the planning, organizing, and managing of retail firms. Topics include: organizational development, strategic planning, short-term planning, human resource management, inventory controls, analysis of profit and loss statements and balance sheets, and entrepreneurship. Contact hours: Class - 5, Lab - 0. Credit hours: 5. (Sp)
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10.00 Credits
(F, Sp) and MKT 131 Marketing Administration O.B.I. II (Pre/Corequisite: MKT 130) (W, Su) Introduces students to the application and reinforcement of marketing administration and employability principles in an actual job placement or practicum experience. Students are acquainted with occupational responsibilities through realistic work situations and are provided with insights into marketing administration applications on the job. Topics include but are not limited to: problem solving, adaptability to the job setting, use of proper interpersonal skills, application of marketing administration techniques, and professional development. The occupation-based instruction is implemented through the use of written individualized training plans, written performance evaluation, required weekly seminar, and required practicum or on-the-job training. Contact hours: Class - 0, Lab - 10. Credit hours: 3.
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