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BA 558: Promotion Strategy & Mgt
3.00 Credits
Southern Illinois University Carbondale
The study of the elements of the promotional mix including advertising, personal selling, sales promotion and publicity and how they apply in the profit and not-for-profit sectors of the market place. Prerequisite: BA 550 or equivalent. Restricted to enrollment in College of Business graduate program or consent of department.
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BA 558 - Promotion Strategy & Mgt
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BA 560: Mgmt of Information Systems
3.00 Credits
Southern Illinois University Carbondale
A survey of information system design, analysis and operations. Topics include systems concepts, systems analysis and design, database management, software and hardware concepts, decision support systems, expert systems, distributed processing and telecommunications and information systems planning. Applications of information technology will be emphasized. Prerequisite: BA 452 or equivalent. Restricted to enrollment in College of Business graduate program or consent of department.
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BA 560 - Mgmt of Information Systems
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BA 561: Database Design & Apps
3.00 Credits
Southern Illinois University Carbondale
Database planning, design and implementation; application of data modeling techniques-entity-relationship diagrams, hierarchical, network, relational and object-oriented data modeling; physical design and data administration; Distributed and Expert Database Systems. Restricted to enrollment in College of Business graduate program or consent of department.
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BA 561 - Database Design & Apps
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BA 562: Information Systems & Design
3.00 Credits
Southern Illinois University Carbondale
Principles and concepts; strategic systems planning; tools and techniques for analysis and design; construction and quality management; reusability; methodology evaluation; full life cycle CASE tools. Restricted to enrollment in College of Business graduate program or consent of department.
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BA 562 - Information Systems & Design
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BA 563: Mgmt Financial Info
3.00 Credits
Southern Illinois University Carbondale
An overview of new database, decision support and data communications technology used in financial institutions. Topics include loan/insurance applicant analysis, trust and investment services, value at risk, derivative security management and operations issues. Prerequisite: BA 452 or equivalent, BA 532 or equivalent, BA 560 or equivalent. Restricted to enrollment in College of Business graduate program or consent of department.
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BA 563 - Mgmt Financial Info
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BA 564: Adv Top E-Commerce Mktg
3.00 Credits
Southern Illinois University Carbondale
The purpose of this course is to focus and evaluate recent developments in information technology that carry far-reaching implications for marketing management. Specifically, the course will familiarize students with the complexities, challenges and opportunities associated with managing the recent explosion in the scope and availability of comprehensive, timely, and highly disaggregate, marketing information. Prerequisite: BA 560. Restricted to enrollment in College of Business graduate program or consent of department.
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BA 564 - Adv Top E-Commerce Mktg
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BA 570A: Prof Development Dimensions
1.00 Credits
Southern Illinois University Carbondale
To aid the professional development of M.B.A. students by providing a variety of experiences to address attitudes, values and ethical standards. Executive guest speakers, roundtable discussion, simulations and role-playing will be used. To be taken as one hour. Additional charges of approximately $20 may be assessed for field trips. Restricted to enrollment in College of Business graduate program or consent of department.
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BA 570A - Prof Development Dimensions
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BA 570B: Prof Development Dimensions
1.00 Credits
Southern Illinois University Carbondale
To aid the professional development of M.B.A. students by providing a variety of experiences to address attitudes, values and ethical standards. Executive guest speakers, roundtable discussion, simulations and role-playing will be used. To be taken as one hour. Additional charges of approximately $20 may be assessed for field trips. Restricted to enrollment in College of Business graduate program or consent of department.
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BA 570B - Prof Development Dimensions
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BA 571: Teach & Research Essentials
1.00 Credits
Southern Illinois University Carbondale
This course is designed to prepare doctoral candidates within the College of Business and Administration for entry level (Assistant Professor) positions. Teaching strategies, classroom management, development of courses as well as research and publication strategies are discussed. Restricted to doctoral status in the College of Business. This course must be taken the second semester of the student's course work.
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BA 571 - Teach & Research Essentials
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BA 573: Plan Systems & Strategic Decns
3.00 Credits
Southern Illinois University Carbondale
A critical review of theory and research on the structure, content and process of strategic decisions. The design and implementation of planning systems also is emphasized. Restricted to enrollment in College of Business graduate program or consent of department.
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BA 573 - Plan Systems & Strategic Decns
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