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BA 548C: Seminar in Mgmt Info Sys
3.00 Credits
Southern Illinois University Carbondale
A series of advanced seminars on Management Information Systems (MIS). Sections (A) through (D) may be taken only once. Section (E) may be repeated as topics vary. Quantitative and Computer Methods for Decision Support and Information Systems. Prerequisite: (A). Restricted to enrollment in College of Business graduate program or consent of department.
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BA 548C - Seminar in Mgmt Info Sys
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BA 548D: Seminar in Mgmt Info Sys
3.00 Credits
Southern Illinois University Carbondale
A series of advanced seminars on Management Information Systems (MIS). Sections (A) through (D) may be taken only once. Section (E) may be repeated as topics vary. Strategic Management of Information. Prerequisite: (A),(C). Restricted to enrollment in College of Business graduate program or consent of department.
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BA 548D - Seminar in Mgmt Info Sys
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BA 548E: Seminar in Mgmt Info Sys
3.00 Credits
Southern Illinois University Carbondale
A series of advanced seminars on Management Information Systems (MIS). Sections (A) through (D) may be taken only once. Section (E) may be repeated as topics vary. 3 to 6 Special Topics in Management Information Systems. Prerequisite: (A),(C),(D). Restricted to enrollment in College of Business graduate program or consent of department.
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BA 548E - Seminar in Mgmt Info Sys
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BA 550: Marketing Management
3.00 Credits
Southern Illinois University Carbondale
A managerial approach to the study of marketing. Emphasis is on the nature and scope of the marketing manager's responsibilities and on marketing decision-making. Prerequisite: BA 450 or equivalent. Restricted to enrollment in College of Business graduate program or consent of department.
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BA 550 - Marketing Management
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BA 551: Product Strategy & Mgt
3.00 Credits
Southern Illinois University Carbondale
Designed to treat product management and its relationships with business policies and procedures; the development of multiproduct strategies, means of developing such strategies and the problems and methods of commercialization. Prerequisite: BA 550 or equivalent. Restricted to enrollment in College of Business graduate program or consent of department.
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BA 551 - Product Strategy & Mgt
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BA 552: Research Method for Mktg
3.00 Credits
Southern Illinois University Carbondale
The study of theory, method and procedure for quantitative and qualitative analysis of primary and secondary marketing data. Emphasis is placed on application of specific research tools to the process of formulating and testing research hypotheses. Restricted to enrollment in College of Business graduate program or consent of department.
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BA 552 - Research Method for Mktg
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BA 554: Strategic Iss:Mktg & Soc
3.00 Credits
Southern Illinois University Carbondale
A critical view of the social, political, legal and economic impact of strategic marketing decision making. Emphasis is on the ethical and moral ramifications of marketing activities in a complex social environment. Restricted to enrollment in College of Business graduate program or consent of department.
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BA 554 - Strategic Iss:Mktg & Soc
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BA 555: Sem: Consumer Behavior
3.00 Credits
Southern Illinois University Carbondale
Emphasis on the theories and research relating behavioral science to the discipline of marketing. Development of sophisticated comprehension of the consumption process is undertaken. Restricted to enrollment in College of Business graduate program or consent of department.
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BA 555 - Sem: Consumer Behavior
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BA 556: Seminar in Mktg Strategy
3.00 Credits
Southern Illinois University Carbondale
Long run market opportunities are identified and evaluated. Methods of implementation and execution affecting the relationship of strategic marketing planning to the allocation decisions of top management are emphasized. The orientation is toward theoretical development to provide a base for continuing research in the field. Restricted to enrollment in College of Business graduate program or consent of department.
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BA 556 - Seminar in Mktg Strategy
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BA 557: Seminar in Mktg Theory
3.00 Credits
Southern Illinois University Carbondale
The philosophical bases underlying the development of theory in marketing. The process of development of marketing ideations through research is emphasized. Restricted to enrollment in College of Business graduate program or consent of department.
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BA 557 - Seminar in Mktg Theory
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