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MKTG 4820: Consumer Behavior
3.00 Credits
Georgia Southwestern State University
This course is a natural blending of psychology, social psychology, cultural anthropology, sociology, and marketing. Based on empirical research on what the consumer does and why, the course focuses on practical guidelines for the marketing manager. Decision-making models are analyzed, and implications for influencing decisions are highlighted. Although heavily laden with the conceptual frameworks of behavioral science, Consumber Behavior is taught as a marketing course. (3-0-3) Prerequisites: MKTG 3800 or MKT 320
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MKTG 4830: Marketing Communications
3.00 Credits
Georgia Southwestern State University
An overview of methods, procedures, strategies, and applications in communicating with consumer and business markets as a integral part of the promotion function with respect to mass communications (advertising and public relations), personal selling, direct marketing, and sales promotion. The various media which may be employed in these forms of the promotion function and the effects upon resulting buyer behavior will be evaluated and considered in their specific applications. (3-0-3) Prerequisites: MKTG 3800 Minimum Grade: C or MKT 320 Minimum Grade: C
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MKTG 4830 - Marketing Communications
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MKTG 4850: Marketing Channels
3.00 Credits
Georgia Southwestern State University
An overview of methods, procedures, strategies, and applications in the management of channels of distribution of products and services from producer to final consumer sale. This includes retailing for consumer goods, personnel selling and sales management for business goods, as well as transportation and logistic services. Consumer behavior for household purchasing in the retail market and business buying behavior in the business market are also included. (3-0-3) Prerequisites: MKTG 3800 or MKT 320
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MKTG 4870: Sports Marketing
3.00 Credits
Georgia Southwestern State University
A course which examines the unique nature of marketing sport both as a participatory and spectator event. Emphasis is upon understanding the synergy of marketing, sport, and society. Consideration is given to marketing collegiate and professional sports. (3-0-3) Prerequisites: ( MKTG 3800 Minimum Grade: C or MKT 320 Minimum Grade: C )
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MKTG 4890: Marketing Management
3.00 Credits
Georgia Southwestern State University
An extension of the descriptive aspects of marketing principles into the arena of application. Emphasis is placed on the marketing planning process, environmental analysis, strategic marketing, and the effective implementation of marketing plans. (3-0-3) Prerequisites: ( MKTG 3800 Minimum Grade: C or MKT 320 Minimum Grade: C ) and ( MGNT 3600 Minimum Grade: C or MGT 312 Minimum Grade: C )
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MKTG 4910: Marketing Research
3.00 Credits
Georgia Southwestern State University
A course to provide the student with a working knowledge of the principles and theory of business research applied specifically to the marketing environment. The course stresses both concepts and application. (3-0-3) Prerequisites: ( BUSA 3050 Minimum Grade: C or BUS 313 Minimum Grade: C ) and ( MKTG 3800 Minimum Grade: C or MKT 320 Minimum Grade: C ) and BUSA 2010 Minimum Grade: C
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MUSC 0990: Recital Laboratory
3.00 Credits
Georgia Southwestern State University
A weekly laboratory designed to provide experiences in hearing live performances of a wide variety of music including student recitals, guest performances, master classes, and other concerts listed by the music faculty. All majors must register for this class for seven semesters. Transfers will be assessed by the music faculty to determine how many semesters of MUSC 0990 they will need to complete their degree requirements. (0-1-0)
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MUSC 1100: Music Appreciation
3.00 Credits
Georgia Southwestern State University
Introduction to music listening and literature. A study of traditional forms of music from ancient times to the present with emphasis on the basic elements of music and their relationship. This study emphasizes the development of listening skills and musical understanding. (3-0-3)
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MUSC 1100 - Music Appreciation
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MUSC 1100H: Honors Music Appreciation
3.00 Credits
Georgia Southwestern State University
Introduction to music listening and literature. A study of traditional forms of music from ancient times to the present with emphasis on the basic elements of music and their relationship. This study emphasizes the development of listening skills and musical understanding. This section is for students participating in the GSW Honors Program. (3-0-3)
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MUSC 1100H - Honors Music Appreciation
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MUSC 1201: Elementary Harmony Pt I
3.00 Credits
Georgia Southwestern State University
A study of the fundamentals of music including intervals, triads, keys, scales, modes, meter, part-writing, figured bass, harmonic analysis, and an intro to modulation. Theory Placement Test required. (3-0-3)
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MUSC 1201 - Elementary Harmony Pt I
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