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MKTG 4770: Product Innovation and Product Management
3.00 Credits
Augusta State University
Examines how the elements of the marketing mix are affected by technological choice, design trade-off, licensing, purchase of technology, and timing and entry into the marketplace. The management of R & D activities is discussed and its impact on marketing strategy.
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MKTG 4780: Advertising and Promotion Management
3.00 Credits
Augusta State University
Introduction to marketing and advertising plans and strategies, the advertising business, advertising media, and advertising creativity.
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MKTG 4950: Selected Topics in Marketing
3.00 Credits
Augusta State University
A course and/or directed study of a major issue, practice, or problem in the area of marketing. Content to be decided based on needs and professional objectives of students and the expertise and availability of faculty.
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MKTG 6700: Marketing Management
3.00 Credits
Augusta State University
Advanced study of the rationale for the marketing functions and the application of the managerial functions to marketing problems and opportunities.
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MKTG 6950: Current Issues in Marketing
3.00 Credits
Augusta State University
A variable content course individually designed to meet the needs, interests, and professional objectives in business administration.
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MUSI 1000: Augusta State University Pep Band
0.00 - 1.00 Credits
Augusta State University
The ASU Pep Band performs at all home basketball games and at the Peachbelt Conference Tournament. Music performed will be selected from a wide variety of sources, including popular and jazz idioms. Everyone is welcome to participate. No audition required.
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MUSI 1101: Elementary Ear-Training and Sight-Singing I
2.00 Credits
Augusta State University
The study of the diatonic harmony of the Common Practice Period through aural analysis and recognition and the development of sight-singing skills. Emphasis on cadences, melodic form, non-harmonic tones and diatonic triads. Corequisite: MUSI 1211 must be taken concurrently or prior to enrollment in MUSI 1101. Offered fall semester.
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MUSI 1102: Elementary Ear-Training and Sight-Singing II
2.00 Credits
Augusta State University
A continued study of the diatonic harmony of the Common Practice Period through aural analysis and recognition and the development of sight-singing skills. Introduction to elementary forms, chromatic harmony, elementary modulation and secondary dominants of primary chords.
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MUSI 1201: Music Fundamentals I
2.00 Credits
Augusta State University
A course in basic musicianship for non-music majors and music majors, including a study of pitch reading, rhythm reading, analysis of music, major scales, key signatures, intervals from the major scales, and triads; with further application of learned theoretical concepts through the development of rudimentary keyboard, ear-training and sight-singing skills. Does not count toward the music degree. Offered summer.
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MUSI 1202: Music Fundamentals II
2.00 Credits
Augusta State University
A course in basic musicianship for non-music majors and music majors, including a study of pitch reading, rhythm reading, analysis of music, minor scales, key signatures, intervals from the minor scales, and triads; with further application of learned theoretical concepts through the development of rudimentary keyboard, ear-training and sight-singing skills. Does not count toward the music degree.
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