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MINF 6620: Management of Information Technology
3.00 Credits
Augusta State University
Examines the issues of information technology, operations, competitive advantage, and leadership from management’s perspective. Includes cross-functional issues, relationships with vendors and consultants, RFP’s, contracts, hardware, software, communications, and ethics.
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MINF 6950: Current Issues in Management Information Systems
3.00 Credits
Augusta State University
A variable content course individually designed to meet the needs, interests, and professional objectives in business administration.
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MKTG 2950: Selected Topics in Marketing
3.00 Credits
Augusta State University
A study of the various aspects of marketing (advertising, public relations, online marketing, consumer behavior) of interest to lower-division undergraduate students from a variety of majors and colleges.
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MKTG 3700: Principles of Marketing
3.00 Credits
Augusta State University
An introduction to the basic principles of marketing and the marketing environment, with a focus on understanding ethical planning, implementing, and controlling marketing activities on a local, national, and global scale.
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MKTG 3710: Buyer Behavior
3.00 Credits
Augusta State University
This course examines the decision-making process of individual and organizational buyers. It examines both target market selection and segmentation, drawing on concepts from economics, psychology, and sociology, and relating behavior issues to strategic planning.
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MKTG 3720: Retail Management
3.00 Credits
Augusta State University
Identification and analysis of concepts and practices of successful retailing management. Includes environmental and opportunity assessments; sales promotion and customer services; organizational and merchandise decisions; accounting controls; and leadership.
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MKTG 3730: Salesmanship and Sales Management
3.00 Credits
Augusta State University
Introduction to sales concepts and techniques and how to apply them in a myriad of selling situations. Management and evaluation of the sales force are also included.
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MKTG 4720: Services Marketing
3.00 Credits
Augusta State University
The service sector makes up more than two-thirds of the U.S. economy, and includes many industries important to the Augusta area such as healthcare, banking, tourism/hospitality, and insurance. This course emphasizes the differences in products and services and explores successful strategies for marketing in service industries.
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MKTG 4740: Marketing Research
3.00 Credits
Augusta State University
Study and practice of planning, designing, organizing, executing, analyzing, reporting, and evaluating and controlling marketing research activities as an aid to effective and efficient managerial marketing decisions.
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MKTG 4750: Marketing Planning and Strategy
3.00 Credits
Augusta State University
An examination of the marketing decision-making process within the corporate strategic planning framework. The course explores strategic planning tools and assesses their strengths and weaknesses in helping attain long-range corporate objectives.
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