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COMP 3700: Advertising Strategy and Campaigns
3.00 Credits
Augusta State University
An introduction to the history and theory of advertising, including the setting of ad objectives, handling campaigns and measuring results.
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COMP 4100: Public Relations Theory and Cases
3.00 Credits
Augusta State University
A survey of public relations theories. Students will be introduced to audience, media, psychological, sociological, and learning theories that are relevant to the practice of public relations. Instruction in practical uses of theory will be addressed through the vehicle of case studies.
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COMP 4500: Communications Campaigns
3.00 Credits
Augusta State University
This is the capstone course for the PR track. In this class, students will undertake a public relations campaign for an actual client. The campaign should demonstrate the student’s skills in PR planning, research, writing, and design. Students will also put together their portfolios and résumés in this class.
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COMP 4700: Creative Strategy in Advertising
3.00 Credits
Augusta State University
A study of the principles and practices involved in preparing copy and designs for all media. Students will design projects appropriate for broadcast, print, outdoor, transit and specialty advertising.
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COMP 4950: Selected Topics
3.00 Credits
Augusta State University
Study of various topics relating to public relations and advertising.
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COMP 4960: Internship/Practicum
3.00 Credits
Augusta State University
In-service learning experience in electronic or print media.
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COMS 1010: Introduction to Human Communication
2.00 Credits
Augusta State University
An introduction to the communication process focusing on effectiveness in day to day communication opportunities as well as basic public speaking skills. Students cannot receive credit for both COMS 1010 and COMS 1020.
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COMS 1020: Fundamentals of Human Communication
3.00 Credits
Augusta State University
An overview of the various disciplines of communication: intrapersonal communication, interpersonal communication, small group communication, and public communication. Students cannot receive credit for both COMS 1010 and COMS 1020.
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COMS 3000: Voice and Diction
3.00 Credits
Augusta State University
This course covers vocal production (voice, pitch, tone, projection, and articulation) and uses mastery of general American phonetics to train students to hear distinctions in vocal sounds. Students will explore language codes and dialects of the English language, with emphasis on Standard American English as it applies to professional standards of oral communication.
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COMS 3010: Human Communication Theory
3.00 Credits
Augusta State University
This course will review the major theories, concepts, and models of human communication and provide the necessary vocabulary to discuss theory. This course will also expose students to a variety of theoretical viewpoints.
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