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Course Criteria
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3.00 Credits
Examines international capital movements and balance of payment problems. Students analyze problems of international operations as they affect financial functions and review foreign and international institutions and the foreign exchange process. The course aims at familiarizing students with the concepts of multinational financial management and financial decision-making in the international context. Required course for students with a concentration in Finance or international Business. Prerequisite: CBUS 341.
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3.00 Credits
A study of the theory and practice of professional sales with special emphasis on application of concepts in actual sales presentations. Prerequisite: CBUS 335.
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3.00 Credits
Analysis of the multinational process of planning and promotion of goods, ideas, and services worldwide. Special consideration of Third World economics is stressed. Prerequisite: CBUS 335.
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3.00 Credits
Course is designed to introduce students to the field and practice of advertising with an emphasis on the pervasiveness of advertising in contemporary society. The student will develop knowledge of the business, creation and media placement of advertising, and will become acquainted with advertising management, strategies and processes. Prerequisite: CBUS 335.
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3.00 Credits
Students learn about the mainframe, midrange supply chain management programming environment, including back office applications, data and communications protocols/standards, server and client operating systems, legacy applications, and a working knowledge of at least one large system programming language (e.g. COBOL).
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3.00 Credits
This course is designed to teach students how to apply and utilize standard statistical analysis techniques to identi1Y trends and make recommendations based on system generated data. Topics include: performance management, techniques for data mining, market research, regression analysis, and multivariate analysis. The students will gain a working knowledge of several statistical analysis packages.??Prerequisite: CBUS 362
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3.00 Credits
Concepts and principles of e-commerce are covered. The students are given an understanding of the history and background of the underlying trends and technologies (EDI, TCP/IP, Telecom, etc.) that make up e-commerce, the business models which have emerged and the implications (functional, ethical, and political) on each of the major business functions. The students also become familiar with business process redesign concepts as the means of introducing e-commerce related changes into an existing, stable business culture. Prerequisite: CBUS 362.
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3.00 Credits
The gathering, analysis, and presentation of information to guide marketing decisions. Includes research project design, use of information sources, and research report preparation. Prerequisites: CBUS 313 and CBUS 335.
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3.00 Credits
Develops the environmental, managerial, and strategic planning aspects of marketing theory and practice. Experience in producing an actual marketing plan. Prerequisites: CBUS 313 and CBUS 335
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3.00 Credits
The course focuses on the management and operations of commercial banks. Topics covered will include the recent developments in the banking industry, the regulatory environment, the financial performance measurement in banks, asset liability management, use of derivatives, the lending process and changes and the changing role of banks in all areas in an increasingly global environment. ?Required course for students with a concentration in Finance. Prerequisite: CBUS 341.
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