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MILS 3321: Leadership in Changing Environ
0.00 - 3.00 Credits
Albany State University
No course description available.
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MILS 4411: Developing Adaptive Leaders
0.00 - 3.00 Credits
Albany State University
No course description available.
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MILS 4411 - Developing Adaptive Leaders
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MILS 4421: Leadership in a Complex World
0.00 - 3.00 Credits
Albany State University
No course description available.
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MKTG 3120: Principles of Marketing
3.00 Credits
Albany State University
A treatment of that phase of economic activity that lies between physical production and ultimate consumption of goods. Prerequisite: ECON 2105 or ECON 2106.
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MKTG 3130: Consumer Behavior
3.00 Credits
Albany State University
Application of psychological and sociological theories and research findings, to the decision making process and their implications for consumer behavior decisions. the study of consumer purchasing patterns and experiential learning exercises. Prerequisite: MKTG 3120.
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MKTG 3132: Fundamentals of Selling
3.00 Credits
Albany State University
This course covers eachaspect of the sales process. Attention is devoted to such sales activities as prospecting planning, product demonstrations, responding to objections, obtaining commitment, and relationship building. Each student is required to develop a sales presentation. Prerequisite: MKTG 3120.
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MKTG 3134: Marketing Research
3.00 Credits
Albany State University
Research methods and design used in market research and application of research results. Includes hands-on application of research methodology. Prerequisites: MKTG 3120.
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MKTG 3136: Promotion and Advertising
3.00 Credits
Albany State University
A theoretical base on advertising and all its forms including print and broadcast. A production course focusing on the creation of numerous types of promotion for broadcast and print media. Promotional samples include writing copy, designing covers, writing lyrics, creating brochures, cards, flyers and non-profit promotions. Prerequisite: MKTG 3120.
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MKTG 4140: Retail Managment
3.00 Credits
Albany State University
Modern concepts, theories, strategies and techniques which are important to success in a retail business. A functional treatment of organizational, operational and supervision of retail institutions. The class focuses on helping students understand the relationship between consumerism and the operation of a retail agency, including on-site and field experiences. Prerequisite: MKTG 3120.
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MKTG 4170: Marketing Management
3.00 Credits
Albany State University
Management of marketing function, management skills and strategies applicable to management of marketing functions and their inter-relationships within the environment of the firm. Prerequisite: MKTG 3120 and senior standing.
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