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Course Criteria
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3.00 Credits
3 credits This course covers the principles of fair global market trade and methods for developing and implementing global marketing and trade operations. The areas of international trade, payments, development, and multinational enterprise as they apply to global marketing are the key elements of the course. 47 contact hours.
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3.00 Credits
3 credits Prerequisite: MAR 1142 or permission of the program director. This seminar is a sequel to MAR 1142, Global Marketing. It reemphasizes the principals of Global Marketing first explain in the prerequisite course by demonstrating the application of these principles. By visiting companies in foreign countries, the concepts of global market trade, marketing operations methods, and "real world" market implementation are seen in action and analyzed. The areas of international trade, payments, development, and multinational enterprise as they relate to global marketing in action, are an additional focus of this course. This is a "study abroad" seminar class. 47 contact hours.
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3.00 Credits
3 credits This course covers the institutions and methods developed for carrying on trade operations, retail and wholesale agencies, elements of marketing efficiency, the cost of marketing, price maintenance, unfair competition, and the relationship of government to marketing. 47 contact hours.
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3.00 Credits
3 credits Prerequisite: Permission of the program director. This course is offered as part of the Semester Experience Abroad program in Seville, Spain. This course examines basic marketing principles related to business in an international setting. Emphasis is placed on the role of the international marketing manager in the development of marketing strategies for a variety of markets in diverse cultural and economic situations. Topics covered include the decision-making process in the areas of foreign market analysis, target market identification, product planning, promotion and channels of distribution. 47 contact hours.
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3.00 Credits
3 credits Prerequisite: REA 0001. This course presents a comprehensive overview, from a managerial viewpoint, of the field of advertising and shows the relationship of advertising to history, economics, marketing, social institutions, and customer psychology. Included in the study are sales promotion, media organization, marketing functioning, brand promotion, and analysis of consumer behavior, budgeting, legislation and regulations. The course culminates with the student planning an advertising campaign. 47 contact hours.
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3.00 Credits
3 credits Prerequisites: Admission to the Technology Management, International Business, Banking, or Management and Organizational Leadership BAS programs, the Business Technology Education BS program or permission of the Dean. This course helps develop the marketing knowledge and skills necessary for the successful manager of a technology organization. Students will understand marketing concepts, including the development of and execution of a marketing strategy. The course focuses on business-to-business and business-to-government marketing as well as the marketing of services. 47 contact hours.
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3.00 Credits
3 credits Prerequisite: Admission to the Banking BAS program or permission of the Dean. This course focuses on addressing the issues, processes and strategies related to professional selling and sales management. This is a comprehensive course in the art of selling, focusing on relationship building, negotiating and sales management. Various techniques will be explored, including prospecting, lead management, product introduction, negotiation, closing strategies and relationship management. 47 contact hours.
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3.00 Credits
3 credits Prerequisite: Admission to the Technology Management or International Business BAS program. This course focuses on addressing the issues and strategies of managing the sales areas of transnational firms. A comprehensive course in sales focusing on the "fundamentals" of selling, learning the differences of team selling, consultative selling, selling techniques, sales planning, selling strategies (including strategic alliances), time management, territory management, sales management, client management, customer relations, and options in developing a sales organizational structure in global enterprises. 47 contact hours.
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3.00 Credits
3 credits Prerequisite: Admission to the Technology Management, International Business or Banking BAS program or permission of the Dean. This course focuses on addressing the issues, methods and strategies associated with the collection, management, analysis and dissemination of information for use in domestic and global marketing decisions. The core focus will be on primary ( quantitative & qualitative) and secondary research methodologies, including problem identification, methodology design, sampling planning, questionnaire design, fieldwork implementation, data processing, data analysis and data presentation. 47 contact hours.
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3.00 Credits
3 credits Prerequisite: Admission to the Management and Organizational Leadership BAS program or permission of the Dean. This course will illustrate the numerous aspects involved with establishing bona-fide product concepts for newly established entrepreneurs. Included will be an in-depth review of how micro- and macro-econometric modeling and predictive marketing research models are created and used in consumer and business-to-business markets. Specific areas of focus include problem-solution relationships, innovation, idea generation, concept transition, test marketing, commercialization and branding. 47 contact hours.
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