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Course Criteria
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3.00 Credits
An overview of different career opportunities available in sport business. Examines historical and current trends in the field as well as prepares the students for further professional study in facility and event management, sport marketing, sport communication, college athletic administration, inter-national sport, sport tourism, professional sports, history of sport, national and international govern-ing bodies, and campus recreation.
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3.00 Credits
Prerequisites: MAT 141, sophomore standing, and admission to the major or permission of depart-ment chair This course is designed to promote an understanding of the management of sporting events and the venues in which they are housed. Topics include ownership and governance, scheduling, box office management, ancillary services and operations, facility contracts, budget development, television options and broadcasting issues, building sport facilities, tournament organization, and staffing. Field trips to facilities and actual event participation are planned as part of the course.
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3.00 Credits
Prerequisites: SPB 101 and sophomore standing, or permission of the department chair. A review of current communication techniques used in sport business, including printed approaches, personal approaches, TV and radio approaches, and Internet techniques. The areas covered include youth, amateur, and professional sport organizations; recreational, collegiate, and university sports; sports commissions; national and state sport governing bodies; and sport-related goods and services.
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1.00 Credits
Prerequisites: SPB 101 and sophomore standing, or permission of the department chair. This course provides actual working experience in the area of sport business. The areas include youth, amateur, and professional sport organizations; recreational, collegiate, and university sports; sports commissions; national and state sport governing bodies; and sport-related goods and services. Students will have a chance to evaluate an area or field in sport business that interests them through work experience, observation, and discussions with the job site supervisor and other students. This course may be repeated up to three hours but may not be repeated at the same job site or area of in-terest.
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3.00 Credits
Prerequisites: SPB 101, junior standing, and admission to the department. Other non-majors may take with junior standing. A study of sport as social phenomena. Discussion of issues in sports and sport-related behaviors as they occur in social and cultural contexts.
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3.00 Credits
Prerequisites: Junior standing and admission to the major or permission of department chair. Pre-law minors with junior standing may take with permission of the Sport Business department chair. Introduction to basic legal terminology and court procedures. This course is designed to help stu-dents develop "safety conscious" attitudes in the management of sport and recreation activities.
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3.00 Credits
Prerequisites: SPB 295, MKT 301, junior standing, and admission to the major or permission of department chair. Other School of Business majors may take with junior standing and MKT 301. This class builds on the general principles of marketing by discussing the unique aspects of sport marketing and applying marketing concepts to sport as a product and the promotion of sports activi-ties. Topics focus on the spectator as the product consumer and will include consumer analysis, mar-ket segmentation, product licensing and positioning, pricing, promotion, distribution, and sponsor-ship as they apply to sport.
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3.00 Credits
Prerequisite: Junior standing and admission to the major or approval of department chair. Other majors may take with junior standing and PHI 101. This is a class about ethics, the discipline devoted to the study of what is right and wrong, and sport, which is used as a metaphor for examining societal values.
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3.00 Credits
Prerequisites: SPB 360, MKT 308, Junior status, or permission of department chair; SPB 360 can be taken as a co-requisite. This course will completely immerse the student into the sales and sport environment. This includes but is not limited to ticketing, groups, signage, retail, telemarketing, cold calling, and fundraising for sport foundations. Developing sales campaigns and maximizing the skills and efforts of the sales staff will be included.
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3.00 Credits
Prerequisites: SPB 295 and junior standing, or permission of department chair. Other School of Business majors may take with SPM 101 and senior standing. This course provides additional field experience in the area of sport business. The areas can include youth, amateur, and professional sport organizations; recreational, collegiate, and university sports; sport-governing bodies; and sport-related goods and services. This course is an elective for students wishing to gain additional experience inthe sport industry.
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