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Course Criteria
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3.00 Credits
Prerequisite: MKT 301 This course provides an understanding of the advertising process and the available techniques to plan, implement, and monitor an advertising campaign. The focus is on the application of these tech-niques to a full-service advertising agency. Offered spring semester.
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3.00 Credits
Prerequisite: MKT 301 This course provides the foundation for successful selling concerning legal issues, preparation, pros-pecting, approach, presenting, closing, and follow-up. Consumers' purchase decisions, interpretation of body language, and overcoming objections are studied. Offered fall semester.
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3.00 Credits
Prerequisites: MKT 301, MAT 201 This course details how to undertake primary and secondary research for exploratory, descriptive, and causal research. It details questionnaire design, measurement scales, sampling procedures, sam-ple size estimation, sampling and non-sampling error, data collection, editing, analysis, and synthe-sizing the data into a cogent report. Offered spring semester.
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3.00 Credits
Prerequisite: MKT 301 This course studies consumers' purchase and consumption patterns and their implications on market-ing decisions. The consumers' decision process is detailed including need recognition, search, pre-purchase evaluation, consumption, and satisfaction, with an emphasis on individual consumer differ-ences, the psychological process, and environmental influences. Offered fall semester.
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3.00 - 12.00 Credits
Prerequisites: Permission of department chair and dean Opportunities are available for students to learn marketing techniques of large and small businesses. Activities range from analyzing business conditions in key markets around the world to actual ex-perience in product development, promotion, and/or distribution. Offered as needed. This is a pass/fail course. May be repeated for credit up to a 12-credit maximum.
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1.00 - 3.00 Credits
Prerequisites: Permission of department chair and dean Intensive individual study in a particular aspect of marketing not covered in regular course offerings. Limited to students who have demonstrated the potential to pursue independent scholarly activity beyond that which is expected in regular courses. Written request for enrollment must be made prior to registration. May be repeated for credit. Weekly meetings with faculty member. Offered as needed.
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3.00 Credits
Prerequisites: MKT 301 and nine additional marketing credits The managerial approach using case studies to develop policies and strategies for marketing as a total system. Analysis of underlying forces influencing marketing decisions. Offered spring semes-ter. Credit may not be earned in mathematics courses that are prerequisites for courses already com-pleted.
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1.00 Credits
CR: AFR 2000, AFR 2001 A study of Air Force installations, core values, leadership, team building, and diversity within the armed forces. AFR 2001: Leadership Laboratory augments the course, providing followership and leadership experiences, using leadership and management principles learned.
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0.00 Credits
Required of all students. It meets twice per week for 1.25 hours. Concentrates on motivational physi-cal fitness, healthy lifestyle, and cadet esprit. A minimum of 80 percent attendance in physical fit-ness training events is required for a passing grade.
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0.00 Credits
Leadership laboratory is required for each of the Aerospace Studies courses. It meets 1.8 hours per week. Instruction is conducted within the framework of an organized cadet corps with a progression of experiences designed to develop each student's leadership potential. Leadership laboratory in-volves a study of Air Force customs and courtesies; drill and ceremonies; career opportunities in the Air Force; and the life and work of an Air Force junior officer. Students develop their leadership potential in a practical laboratory, which typically includes field trips to Air Force installations.
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