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Course Criteria
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0.00 - 3.00 Credits
3 Credits Marketing management in today's global marketplace must focus on developing strategic options and business plans by managers possessing an integrative functional perspective and understanding marketing's role in the firm. Emphasis will be given to corporate and marketing strategy formulation; market analysis and target market selection; strategic marketing programming; and control of the marketing tactics selected. Prerequisite: BA 220.
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0.00 - 3.00 Credits
3 Credits Airline-Airport Operations is a comprehensive overview of the symbiotic and dynamic relationship between airline and airport operations. This course focuses on the day-to-day issues that airline and airport management must address in order to effectively operate. The student will develop an understanding of current issues impacting the relationship between airlines and airports. A historical overview, current airport and airline operational characteristics, regulatory perspectives, current political and financial environment, air service development, and future issues are studied. Prerequisite: BA 201.
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0.00 - 3.00 Credits
3 Credits The finance function as used by management, including financial analysis and control financial planning; and short, intermediate, and long-term financing, using the theory of cost of capital and leverage in planning financial strategies. Aviation-related businesses are emphasized. Prerequisite: BA 210.
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0.00 - 3.00 Credits
3 Credits A study of the personal financial planning process. Includes taxes, investments, purchase of housing/ auto, insurance needs and analysis, use of credit, and retirement and estate planning. Student will develop a personal financial plan and will invest in a $500,000 portfolio of securities. Prerequisite: BA 210.
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0.00 - 3.00 Credits
3 Credits This course is an introduction to the field of investments. The course is designed as a guide for people studying the capital markets for the first time. The course provides a survey of investments including security markets, investment vehicles, investment analysis, and portfolio management. Specific topics include the concept of risk and return, types of financial instruments, study of how they are bought and sold, an introduction to how they are valued in the marketplace, a survey of investment companies, asset allocation, concept of efficient markets, equity and bond portfolio management, portfolio performance evaluation, fiduciary responsibility and ethical conduct in the investment profession, and corporate governance. The course is taught from the viewpoint of an individual rather than an institutional investor. The course uses current economic and capital market information for a practical application of the course materials. Prerequisite: BA 332 or EC 225 or permission of the instructor.
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0.00 - 3.00 Credits
3 Credits An analysis of economic development and international trade in modern times, with an examination of current U.S. relations with other nations. Attention will be focused on the impact of foreign trade on the aviation industry and the industry's contribution to economic development. Prerequisite: BA 201.
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0.00 - 3.00 Credits
3 Credits This course introduces the student to accounting in the global environment The student will learn about accounting systems and reporting practices around the world. Efforts toward accounting harmonization and the impact of International Financial Reporting Standards will be discussed. Specific accounting topics, such as accounting for currency exchange rate changes, financial reporting and disclosure issues in a global context, and using financial statements across borders and in emerging capital markets will be covered. Managerial issues in an international context will also be discussed. Prerequisite: BA 210.
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0.00 - 3.00 Credits
3 Credits The purpose of this course is to provide the analytical framework required for understanding how changes in international financial conditions influence decisions faced by modern business leaders in a global setting. The focus will be on interactions between cross-border trade and capital flows, inflation, interest rates, exchange rates, monetary and fiscal policy, and economic growth. Exchange rate regimes, exchange rate risk and hedging, global capital budgeting, short-term and long-term financing of multinational enterprise, and managing multinational operations will also be explored. The course is tailored to students seeking careers in global banking and investment or with finance and strategy departments of aviation operating enterprises in global markets. Prerequisite: BA 332.
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0.00 - 3.00 Credits
3 Credits Marketing and management concepts applicable to FBOs and other general aviation enterprises. Travel analysis is performed to determine the need for a business aircraft. Prerequisite: BA 326.
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0.00 - 3.00 Credits
3 Credits Intensive study of the practices and problems of management with respect to air cargo. Importance of air cargo service to the economy, rate and tariff problems, terminal facilities, competition, and future prospects. Prerequisite: BA 215.
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