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Course Criteria
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3.00 Credits
A study of the principles & psychology of advertising design, campaigns & layout in areas of print, outdoor, point-of-purchase, direct response & television. Emphasis is on original concept. Effective techniques and presentation through text, typography, illustration and photography are investigated. (Prerequisite: GRA 1202. Corequisite: GRA 2545.) Class materials fee: $20. SP
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3.00 Credits
This course covers typographic design, typographic illustration, type terminology, type specifying and digital typesetting. Emphasizes choice and use of appropriate type in a variety of design contexts. (Prerequisites: GRA 1741, GRA 1158 and GRA 1543. Corequisite: GRA 2114.) Class materials fee: $20. FA, SP
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3.00 Credits
This course covers page layout and electronic publishing software for graphic design and digital media applications. (Prerequisite: DIG 1109. Corequisite: GRA 1202 and GRA 2114.) Class materials fee: $20. FA, SP
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3.00 Credits
An overview of the design industry and the methods of graphic design and visual communications. Covers the application of graphic design production tools and the design process with an emphasis on conceptualization and visualization. (Prerequisite: Permission of assistant chair. Corequisites: GRA 1741, GRA 1158 and DIG 1109.) Class materials fee: $20. FA, SP
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3.00 Credits
An introduction to the principles, concepts and techniques of design, drawing, and color theory for visual problem solving. A foundation for further study of graphic design, photography, or digital media. Class materials fee: $20. FA, SP, SU
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3.00 Credits
The course traces the development of graphic design and cites the major contributions to the development of contemporary graphic design practice and aesthetics. (Prerequisite: ENC 1100.) Class materials fee: $25. FA
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3.00 Credits
An advanced study of specific conceptual, aesthetic, and production problems in graphic design. Application of design process to advanced layout problems. Management, project research and presentation issue are introduced. (Prerequisite: GRA 1543. Corequisite: GRA 1202.) Class materials fee: $20. FA, SP
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3.00 Credits
A portfolio development class covering essential preparation for career entry into the graphic design, digital media and digital television industry. Areas covered include personal presentation skills, employment materials and creative work samples. This class should be completed in the student’s final semester of study. Class materials fee: $20. FA, SP
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3.00 Credits
Advanced study of digital workflow, print production methods and materials, digital makeready, and electronic publishing. Covers color management, image and file preparation, and pre-flighting for print and electronic media. (Prerequisite: GRA 1204. Corequisite: GRA 2511.) Class materials fee: $20. FA
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3.00 Credits
A study of corporate image and identity design, development and implementation. Emphasizes choice and use of symbols, and appropriate application in stationery packages, corporate manuals, and collateral items. (Prerequisites: GRA 1204 and GRA 2114. Corequisite: GRA 2201.) Class materials fee: $20. FA
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