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Course Criteria
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3.00 Credits
3 hours per week. A study of the functions, institutions and methods of marketing goods and services. Relates marketing to the total economic structure and emphasizes the importance of the consumer.
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4.00 Credits
3 hours lecture and 2 hours laboratory per week. Prerequisite: BSC 1010C or BSC 2085C or any CHM (CHM 1032C, CHM 1025, CHM 2045). BSC 2086C is strongly recommended. A study of microbiology that emphasizes effects of microorganisms on human systems. Topics will include, but not be limited to, the following: microbial cell structure, function and metabolism; requirements for and control of growth; genetics, mutations, and biotechnology; a survey of bacteria, viruses, algae, fungi, protozoa and helminths; interactions with and impact of microbes on humans, including mechanisms of pathogenicity.
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4.00 Credits
3 hours lecture and 2 hours laboratory per week. This course is intended to introduce the student to the Earth-Atmosphere system and the meteorological processes that drive our planet's weather and climate. The basic concepts of local, regional, and global-scale phenomena such as air masses, fronts, tropical cyclones and severe weather are tied together with recent advances in weather satellite technology to provide the student with an understanding of the atmosphere. Viewing the atmosphere as an integral part of a system, the topics of climate and climate change are made relevant to many fields of interest beyond pure science such as agriculture, economics, journalism, and government policy-making.
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3.00 Credits
3 hours per week. Prerequisite: MAT 1033 with a grade of "C" or better,or a CLM score of at least 40. This course is designed for students whose fields do not require courses in College Algebra and above. MGF 1106 is not designed as a prerequisite for other mathematics courses. This course reviews and/or covers many of the CLAST skills, including systematic counting and probability, statistics, geometry, sets and logic. Some topics related to the history of mathematics are also included in the course. This course does count toward the Gordon Rule mathematics requirement for the A.A. degree.
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3.00 Credits
3 hours per week. Prerequisite: MAT 1033 with a grade of "C" or better,or a CLM score of at least 40. This course is designed for those students who do not need Statistics, College Algebra or Pre-Calculus mathematics. This course covers a selection of topics from within the following general areas: financial mathematics, linear and exponential growth, numbers and number systems, history of mathematics, elementary number theory, voting techniques, and graph theory. It is strongly suggested that students who plan to take MGF 1107 complete MGF 1106 prior to taking this course. This course does count toward the Gordon Rule mathematics requirement for the A. A. degree.
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3.00 Credits
3 hours per week. A study of the principles of effective selling, including an examination of the personal and economic aspects of selling, as well as a consideration of consumer motivation, knowledge of company and competitors' products, and techniques of successful sales presentations.
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3.00 Credits
3 hours per week. Provides a broad view of advertising from the marketing and consumer point of view. Historical background, economic and social aspects, roles of advertising, advertising stages, target marketing, media, using selected behavioral science information in advertising and obtaining proper advertising appeal are included.
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3.00 Credits
3 hours per week. A course dealing with various mass communications media, emphasizing newspapers, radio, television, Internet, public relations, advertising, ethics and media law. Principal focus is on the development and the responsibility of these media to the public and on the differing styles of the media.
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3.00 Credits
3 hours per week. This is a pre-professional course designed to provide fundamental instruction and practice in writing for print and electronic news organizations, as well as for advertising and public relations. Students will demonstrate writing proficiency in many mediums.
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3.00 Credits
This course is designed to build upon the experiences and content of the Business Technology Education Core (Business Systems and Technology) so that a fundamental core of knowledge, skills and attitudes required for today's business environment is established. Emphasis is placed on developing proficiency with computer skills, telephone skills, interpersonal skills, communication skills, conflict resolution, problem solving, stress management, and employability skills as tools for obtaining customer care positions.
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