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Course Criteria
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3.00 Credits
Internet Marketing provides students with the principles and best practices associated with marketing services and products via the Internet. These include examining the importance of the Internet for marketing, the development and implementation of marketing strategy, and the monitoring of online presence through web metrics and analytics. The course will expose students to online marketing communication techniques including search engine marketing, viral marketing and electronic customer relationship management (e-CRM).
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3.00 Credits
A study of the principles of marketing that need to be understood by managers in all areas in order to develop and utilize effective marketing practices. Concepts of our global economy, including major social, cultural, psychological and political influences, will be explored and their marketing implications considered from a manager's perspective.
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3.00 Credits
The marketing management concept of satisfying a market need with emphasis on consumer behavior and analysis, product development, pricing, promotion, and distribution strategies. Typical roles and responsibilities of the marketing manager and cultural aspects of marketing will be discussed.
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3.00 Credits
The application of the fundamentals of music to assist children in understanding and being motivated in other subjects. Provides students with a background in music for elementary school students and gives techniques for helping future educators feel more comfortable using music as an educational aid. Music applications to facilitate learning and relaxation for children will also be addressed. Music, musical instruments and typical dances from around the world will be the emphasized to show the value of musical expression in different cultures.
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3.00 Credits
This course reviews the basic principles, practices and procedures of working with a camera, downloading information from a computer, process the material and editing a short, non-verbal presentation with music. The central focus of the course is to prepare future teachers in the use of digital technology as a necessary tool to increase the multicultural connection with students, parents, school and society. The impact of the media in typecasting individuals into stereotypically negative roles will also be addressed.
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3.00 Credits
This course will introduce students to Adobe Photoshop Elements Software that is used to create, edit and manipulate images used in printing of electronic publishing. A summary of good practices in digital motion pictures is presented. The central focus of the course is to prepare future teachers in the use of digital technology as a necessary tool to increase the multicultural connection with students, parents, school and society. Students should bring their own digital camera.
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3.00 Credits
An introduction to basic concepts, methods and issues in philosophy, and a consideration of representative types of philosophical thought concerning human nature, the world, knowledge, and value. In addition to Western Philosophy, readings from the Middle East, Asia, Africa and Latin America will also be presented. Cross Cultural Studies
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3.00 Credits
This is an analytically centered course that will focus on improving and advancing logical reasoning skills and argument structure. The concepts of truth, verification, and knowledge as well as deductive and inductive reasoning will be discussed through formal and informal arguments. Through this course, students will also become aware of common errors in informal reasoning and learn to them.
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3.00 Credits
The government of the United States and its structure will be the emphasis of this course. Central agencies of authority in the American government system will be studied and a full review of administrative and political practices will supplement the course. Emphasis is placed on facilitating the acculturation process of non- native Americans. In addition, information regarding immigration laws and obstacles encountered by minorities will also be covered.
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3.00 Credits
An examination of theory and psychological research in motivation and emotion is presented. A multicultural approach to the role of motivation and human emotion as a mechanism for understanding human behavior is the focus of this course.
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