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Course Criteria
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3.00 Credits
Course Level: Graduate This course covers the principles of planning; execution, and assessment of strategic marketing in nonprofit organizations. Students learn how to incorporate marketing activities into organizational structures; understand target audience characteristics and desires; develop and launch new offerings; achieve effective market segmentation; positioning; and branding; identify various elements of the marketing mix (product; price; place; and promotion); and evaluate effectiveness of marketing initiatives. Students also read and present research articles; discuss case studies; interact with guest speakers; and prepare a marketing plan for a nonprofit organization. Usually offered every fall.
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3.00 Credits
Course Level: Graduate This course examines the organizational factors involved in developing new policies, choosing among alternatives, gaining acceptance, assuring implementation, and coping with unanticipated consequences. It also deals with factors such as the nature of the political environment, the structure of the organization, staffing patterns and constraints, information management, and budgetary realties. Usually offered every spring.
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1.00 - 3.00 Credits
Course Level: Graduate Topics vary by section, may be repeated for credit with different topic. Examination of the doctrines associated with the design and implementation of public policies, together with conducting analytical studies on various policies, including social, health care, national security, environmental, science and technology, regulatory, income, and economic. Usually offered every spring.
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3.00 Credits
Course Level: Graduate The structure of local government for conducting political and administrative business. Political machines, the reform movement, citizen participation, decentralization, urban bureaucracy, agency-client relations, intergovernmental relations, and metropolitan governance. Usually offered every spring.
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3.00 Credits
Course Level: Graduate Council-manager relationships, work force staffing and development, the budget and community goals, ethical issues, management control, and external and regional effectiveness. Offered irregularly.
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3.00 Credits
Course Level: Graduate This course affords students exposure to the institutional, legal, and ethic dimensions of policy analysis in organizational settings. Students perform a policy analysis project for a client.
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1.00 - 6.00 Credits
Course Level: Graduate Prerequisite: permission of instructor and department chair.
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1.00 - 6.00 Credits
Course Level: Graduate Prerequisite: permission of instructor and department chair.
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3.00 - 6.00 Credits
Course Level: Graduate Prerequisite: permission of department chair and Cooperative Education office.
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1.00 - 6.00 Credits
Course Level: Graduate Topics vary by section, may be repeated for credit with different topic.
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