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Course Criteria
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3.00 Credits
3 C.H. Previously: BU 112 Code B Prerequisite: ENG* E043 or permission of the instructor. An examination of the marketing function in the non-profit sector. Concepts and principles of marketing are applied to the unique problems and opportunities of the non-profit organization and its stake-holders. Topics include developing a customer orientation, strategic planning and organization, developing and organizing resources, designing the marketing mix, and controlling marketing strategies.
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3.00 Credits
3 C.H. Previously: BU 114 Code B Prerequisite: ENG* E043 or permission of the instructor. An in-depth examination of the role of customer service in creating and recreating satisfied customers. Concepts and principles are examined as applied to organizational challenges encountered in a rapidly changing, globally competitive world. Topics covered include strategy, communications, challenging customers, leadership, customer retention and excellence in customer service. Practical applications and skills are emphasized in light of modern theories and applications. Cases and skill development exercises will be used.
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3.00 Credits
3 C.H. Previously: BU 111 Code B Prerequisite or Parallel: ENG* E043 or permission of the instructor. A study of the scope and significance of marketing in contemporary American business with emphasis on marketing consumer goods and developing the essential elements of the marketing mix (product, price, distribution, and promotion).
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3.00 Credits
3 C.H. Previously: BU 239 Code B Prerequisite: ENG* E101 or permission of the instructor. Exploration of marketing concepts as they relate to the field of business to business marketing. Major topics include business marketing environmental analysis, the organizational buying process, assessing business marketing opportunities, formulation of business marketing strategies, business marketing mix development, implementation, and evaluation. Student teams develop and present a business to business marketing plan.
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3.00 Credits
3 C.H. Previously: BU 238 Code B Prerequisite: ENG* E101 or permission of the instructor. An examination of consumer behavior as a function of the overall marketing plan. Concepts from the social and behavioral sciences are applied to describing and understanding consumer decision processes. Topics include psychological core foundations, decision making processes, consumer's culture, and consumer behavior outcomes.
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3.00 Credits
3 C.H. Previously: BU 240 Code B Prerequisite: BMK* E201. Exploration of marketing concepts as they relate to the field of international marketing. Major topics include international environmental analysis (culture, law, governments), formulation of international marketing strategies, marketing mix development and implementation. Student teams develop and present an international marketing plan.
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3.00 Credits
3 C.H. Prerequisite: ENG* 043 This course introduces the student to the world of e-marketing, including websites, blogs, newsletters, email and more. Using a combination of structured course content, in-class web experiences and outside exercises, the class will focus on adopting and optimizing internet marketing tools. Drawing from business research and best-inclass examples of successful e-marketing, the course will give students a practical perspective on how institutions and businesses can take advantage of e-marketing, as well as the real, results-driven aspects of e-business. A goal of the course is to keep pace with the latest strategies and developments in this field.
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3.00 Credits
3 C.H. Previously: BU 120 Code B Prerequisite: ENG* E043 or permission of the instructor. An exploration of the principles and applications of advertising. Topics include advertising, research, planning, ad creation, media planning and campaign implementation. Student teams conceive, produce and integrate all the components necessary for an advertising campaign as a major part of the coursework.
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3.00 Credits
3 C.H. Previously: BOT 102 Code B, C Prerequisite: ENG* E043. A beginning course in touch keyboarding, emphasizing mastery of the keyboard, and correct alphabetic, numeric, and numeric keypad fingering techniques; centering, memorandums, personal business letters, business letters, tabulations, business reports, and manuscripts. This course is open to all students and is designed for both personal use as well as the first course for the BOT student. Un-arranged problem applications and production-timed activities receive major emphasis. This is a touch-typing course at the beginning level of skill designed to familarize the student with the keyboard and correct keyboarding techniques. Substantial lab time will be required in the computer lab.
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3.00 Credits
3 C.H. Previously: BOT 103 Code B, C Prerequisite or Parallel: ENG* E101, Prerequisite: BOT* E111 with a grade of "C" or higher. Continued emphasis on keyboarding skills with drills for improvement in technique, speed, and accuracy. Increased emphasis is given on more difficult letters, manuscripts and reports, tables, and legal and medical documents. Unarranged problem applications and production-timed activities receive major emphasis. Open to BOT students. Substantial lab time is required in the computer lab.
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