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Course Criteria
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3.00 Credits
This course examines the characteristics that differentiate industrial from consumer marketing.Topics include the nature of industrial demand; buyer characteristics; industrial market research; competitive bidding; selling of industrial products; sales and advertising strategies in marketing to business, government, and non-profit organizations; and practices and policies in the distribution of industrial goods.(Prerequisites: MK 101, junior or senior standing) Three credits.
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3.00 Credits
This course examines the basic processes involved in strategic media planning including budgeting, selecting media forms and media vehicles, media timing, and media audience measurement.Students understand the role of traditional and non-traditional media, as well as new media such as the Internet, as channels for communicating promotional messages to consumers.The course also covers varied media allocation models.(Prerequisites: MK 101, junior or senior standing) Three credits.
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3.00 Credits
This course facilitates the fundamental understanding of audiences: receiving information from them, advertising management of their attitudes and responses, helping to set policies that demonstrate responsible attention to them, and constantly evaluating the effectiveness of all public relationsprograms.This inclusive role integrates all activities associated with ascertaining and influencing the opinions of a group of people.The course pays increasing attention to the use of electronic technology for messages from fax machines to e-mail to specialized networks in cyberspace.(Prerequisites: MK 101, junior or senior standing) Three credits.
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3.00 Credits
This course focuses on one element in the marketing mix: the product.It examines such questions as how should a firm effectively and efficiently manage its current product line and develop potential new products.Consideration is also given to strategic planning.(Prerequisites: MK 101, junior or senior standing) Three credits.
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3.00 Credits
This seminar on current marketing issues familiarizes students with the latest issues, events, and problems in marketing.The subject matter for the course draws upon recent events in marketing and course materials are derived from current periodicals and cases.(Prerequisites: MK 101, junior or senior standing) Three credits.
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3.00 Credits
Students may take two semesters of internship, approved by the department.(Prerequisites: MK 101, a GPA of 2.5 or better, junior standing, and completion of the internship in their major area) Three or six credits.
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3.00 Credits
This is a special program involving independent study and research under faculty guidance.Open only to seniors majoring in marketing and approved by the department chair.(Prerequisites: MK 101, an overall grade point average of 2.5 or better, senior standing) Three or six credits.
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3.00 Credits
This course traces the development of American jazz from its origins in African-American musical traditions.Students examine the roots of jazz in ragtime, blues, work songs, and march music and study the development of different jazz styles such as Dixieland in the '20s, swing in the '30s, bop in the '40s, and continuing to the present.The course emphasizes the connection between historical periods and the music of jazz - America's original art m usic.This course meets the U.S. diversity requirem ent. Three credi
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3.00 Credits
This course surveys the musical and social trends that resulted in the emergence of rock and roll as an important musical and cultural force in America.The course traces the roots of rock, blues, and country styles, showing how they merged with popular music.Students examine periods from the 1950s to the present, along with Elvis Presley, Chuck Berry, Little Richard, the Beatles, the British invasion, folk music, Bob Dylan, jazz and art rock, Jimi Hendrix, the west coast movement, and the music industry.Students learn to understand, discuss, and differentiate between stylistic periods and their historical relevance to American culture.Three credits.
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3.00 Credits
From the humble beginnings of prayer set to chant, through the golden age of polyphony, to the masters of the baroque, this course surveys the origin of western art music.Students learn the basic elements of music and chart the evolution of these elements through the centuries.Students also learn about the cultural and intellectual environment that gave birth to different music genres and styles.Three credits.
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