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Course Criteria
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3.00 Credits
Students may take two semesters of internship, approved by the department.(Prerequisites: students must have a GPA of 2.5 or higher, have junior standing, and complete the internship in their major area) Three or six credits.
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3.00 Credits
This special program involving independent study and research under faculty guidance is also intended for students accepted in an approved internship.Open only to seniors majoring in management and approved by the department chair.(Prerequisites: students must have an overall grade point average of 2.5 or greater) Three or six credits.
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3.00 Credits
The purpose of this course is to introduce the student to the fundamental concepts and theories that drive day-to-day marketing decisions.A thorough understanding of the marketplace (consumer or business-to-business) is at the heart of such decision-making, and the student develops skills for identifying the customer's wants and needs and satisfying these demands.The core tools that enable managers to move from decision-making to action are addressed, namely: product development, pricing, channel management and structure, and promotions (including advertising and sales).Additional relevant topics include global marketing; society and marketing ethics, and Internet marketing.Students are required to work in a team to construct a written marketplace analysis for a chosen product/service.(Prerequisite: sophomore standing) Three credits.
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3.00 Credits
This course provides students with an understanding of the behavior of consumers in the marketplace, using an interdisciplinary approach that employs concepts from such fields as economics, psychology, social psychology, sociology, and psychoanalysis.Topics include motivation, perception, attitudes, consumer search, and post-transactional behavior.(Prerequisites: MK 101, junior or senior standing) Three credits.
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3.00 Credits
This course helps students learn sales management principles.Effective management of salespeople is critical to business success because many goods and services demand personal contacts to close the sale.To function effectively as managers, students must know how salespeople perform their jobs.In addition, this course emphasizes the role of personal selling, account relationships, territory management, and new technologies in sales management program.(Prerequisites: MK 101, junior or senior standing) Three credits.
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3.00 Credits
This course focuses on the many changes that are occurring in the advertising industry and how they influence advertising and promotional strategies and tactics.Designed from an integrated marketing communications perspective, this course emphasizes the importance of coordinating the various promotional mix elements with other marketing activities that communicate with a company's customers.Topics include advertising on traditional media such as television, radio, and magazines, and on non-traditional media such as the World Wide Web, media planning, direct marketing, public relations, sales promotions, and personal selling.(Prerequisites: MK 101, junior or senior standing) Three credits.
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3.00 Credits
This course examines the impact of the Internet on traditional methods of doing business and explores uses of the Internet for the marketing of goods, services, information, and ideas.The course pays particular attention to the impact of Internet technology on marketing strategy and practices, and relates Internet technology and e-business to established marketing concepts such as promotion, distribution/logistics, pricing, retailing, marketing research, consumer behavior, and many other product/service decisions.(Prerequisites: MK 101, junior or senior standing) Three credits.
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3.00 Credits
This course gives students an appreciation of the role marketing research plays in reducing the risks associated with marketing decisions.The course emphasizes developing the student's basic skills in conducting and evaluating marketing research projects.Topics include problem formulation, research design, data collection instruments, sampling and field operations, data analysis, and presentation of results.(Prerequisites: MK 101, a statistics course, and senior standing) Three credits.
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3.00 Credits
This course emphasizes the role of marketing and marketing management in different environments having an impact on the various marketing functions.In addition to a focus on marketing activities and their management, which are experienced in the domestic environment, the course emphasizes cultural, political, geographic, and other factors in different environments.The course focuses on international marketing by firms in other nations as well as American firms.(Prerequisites: MK 101, junior or senior standing) Three credits.
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3.00 Credits
This course provides a management focus and managerial framework to the discipline of distribution and channel management, emphasizing the design and management of marketing channels as a key strategic tool in satisfying the needs of the customers in the new millennium.The course integrates theory and practice, and applies them to the decision-making processes.The course also discusses the importance of the Internet as a marketing channel for the distribution of goods and services.(Prerequisites: MK 101, junior or senior standing) Three credits.
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