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MKT 300: Marketing
3.00 Credits
Colorado State University-Fort Collins
Fall, Spring, Summer. Prerequisite: AREC 202 or ECON 202; MATH 141 or MATH 155 or MATH 160. Credit not allowed for both MKT 300 and MKT 305. Market and buyer analysis, product and service development, pricing, promotion, advertising, selling, and distribution.
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MKT 305: Fundamentals of Marketing
3.00 Credits
Colorado State University-Fort Collins
Fall, Spring, Summer Prerequisite: AREC 202 or ECON 101 or ECON 202. Credit not allowed for both MKT 305 and MKT 300. Overview of marketing activities involved in provision of products and services to consumers, including target markets and managerial aspects.
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MKT 310: Marketing Decision Making
3.00 Credits
Colorado State University-Fort Collins
Fall, Spring. Prerequisite: FIN 300 or FIN 305; MKT 300 or MKT 305. Developing decision making skills including analysis and evaluation of alternatives, creativity, application of financial tools, persuasion.
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MKT 320: Integrated Marketing Communications
3.00 Credits
Colorado State University-Fort Collins
Fall, Spring. Prerequisite: MKT 300 or MKT 305. Principles and practices of managing promotional activities including advertising, sales promotion, and other major media.
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MKT 330: Business Customer Relationships
3.00 Credits
Colorado State University-Fort Collins
Fall, Spring. Prerequisite: MKT 300 or MKT 305. Managing relationships with distribution channel intermediaries and business customers.
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MKT 360: Retailing
3.00 Credits
Colorado State University-Fort Collins
Fall, Spring, Summer. Prerequisite: MKT 300 or MKT 305. Credit not allowed for both MKT 360 and DM 360. Application of principles to problems, organization, and operation of retail establishments.
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MKT 361: Buyer Behavior
3.00 Credits
Colorado State University-Fort Collins
Fall, Spring. Prerequisite: MKT 300 or MKT 305. Marketing analysis of buying behavior of individuals, households, businesses, and not-for-profit organizations.
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MKT 361 - Buyer Behavior
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MKT 362: Professional Selling
3.00 Credits
Colorado State University-Fort Collins
Fall, Spring. Prerequisite: MKT 300 or MKT 305. Persuasive personal communications in selling consumer and industrial products and services.
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MKT 363: Sales Management
3.00 Credits
Colorado State University-Fort Collins
Spring. Prerequisite: MKT 300 or MKT 305. Recruiting, selecting, training, compensating, motivating, supervising, and evaluating a sales force.
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MKT 364: Product Development and Management
3.00 Credits
Colorado State University-Fort Collins
Fall. Prerequisite: MKT 300 or MKT 305. Consumer and industrial product development and management issues as an integral part of the marketing mix.
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