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MAR 106: Marketing Your Image
3.00 Credits
Arapahoe Community College
Teaches students how to market themselves to prospective employers, clients, professional groups, and audiences of all types. Major emphasis will be placed on skills used to gain employment (resumes, interviewing, and professional appearance) and on skills used to achieve continued personal success (professional behavior and attitude). The course will include at least one simulated interview.
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MAR 110: Introduction to Sales
1.00 Credits
Arapahoe Community College
Enables the student to understand and develop a solid foundation of the Fundamentals of Selling. In addition, the course addresses three additional key areas of selling and sales techniques: Selling Against the Competition, Selling Broadband Services and Business Solutions Selling. COREQUISITE: Employment in the broadband industry
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MAR 111: Principles of Sales
3.00 Credits
Arapahoe Community College
Enables the student to understand and develop ethical sales techniques and covers the role of selling in the marketing process. Areas of emphasis include behavioral considerations in the buying and selling process and sales techniques.
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MAR 117: Principles of Retailing
3.00 Credits
Arapahoe Community College
Emphasizes the study of the basic principles and techniques of merchandising, operations, layout, store organization, site location, and customer service with an emphasis on retailing operations.
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MAR 126: Merchandising
3.00 Credits
Arapahoe Community College
Emphasizes facility/store organization and merchandising techniques. The study of what makes a store appealing includes layout, product mix, and techniques of display.
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MAR 160: Customer Service
3.00 Credits
Arapahoe Community College
Enables students to learn the relationship of self to customers, problem solve and understand the importance of communicating with customers. Specific emphasis is given to managing customer expectations by building customer rapport and creating positive outcomes.
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MAR 216: Principles of Marketing
3.00 Credits
Arapahoe Community College
Presents the analysis of theoretical marketing processes and the strategies of product development, pricing, promotion and distribution, and their applications to businesses and the individual consumer.
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MAR 217: e- Commerce Marketing
3.00 Credits
Arapahoe Community College
Explores new marketing strategies that have emerged as areas of information technology and the Internet have evolved. This course examines traditional marketing concepts of buying behavior, promotion, production and others, then redefines them as they apply to marketing on the World Wide Web. Web fundamentals, e-marketing trends, strategies, models and research will be examined.
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MAR 220: Principles of Advertising
3.00 Credits
Arapahoe Community College
Examines the principles and practices of advertising and its relationship to business in order to promote a business or organization. Areas of major emphasis include advertising principles, strategies, media, copy and layout, and ethical considerations.
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MAR 235: Consumer Behavior
3.00 Credits
Arapahoe Community College
Enables the student to understand the variables that affect consumer behavior in the marketplace and the implications of this knowledge for marketing decisions and strategies.
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