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Course Criteria
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3.00 Credits
Examines the principles and practices of advertising and its relationship to business in order to promote a business or organization. Areas of major emphasis include advertising principles, strategies, media, copy and layout, and ethical considerations. Three credits.
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3.00 Credits
Enables the student to understand the variables that affect consumer behavior in the marketplace and the implications of this knowledge for marketing decisions and strategies. Three credits.
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3.00 Credits
Enables the student to explore the international marketing for U.S. products, and to explore the increasing competitive international environment and recent changes in the environment that have challenged U.S. business. The course is designed to make the reader an "informed observer" of the global market place as well as enabling him/her to develop skills to make marketing decisions in a global context. Three credits.
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3.00 Credits
Introduces the principles and practices of marketing research, including creating research design, data collection and interpretation, and communicating the results. Prerequisite(s): MAR 216. Three credits.
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1.00 - 6.00 Credits
Provides students with a vehicle to pursue special topics of interest in business. The content of this course is designed on an as needed basis to provide current, up-to-date information. One to six credits.
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1.00 - 6.00 Credits
Provides students with an experiential learning opportunity. One to six credits.
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4.00 Credits
Includes the vocabulary, operations and applications of whole numbers, decimals and basic fractions and mixed numbers. Furthers the study of fractions and mixed numbers. Also included are vocabulary, operations and applications of ratio, proportion, percent, area, perimeter, US and metric measures, integers, and an introduction to algebraic expressions and the solution of basic first-degree equations. Prerequisite(s): Placement test. Students must pass MAT 045 with a grade of "C" or better for placement into MAT 090. Four credits.
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3.00 Credits
Furthers the study of fractions and mixed numbers. Also included are vocabulary, operations and applications of ratio, proportion, percent, area, perimeter, US and metric measures, integers, and an introduction to algebraic expressions and the solution of basic first-degree equations. Prerequisite(s): MAT 030 with a grade of "C" or better or placement test. Students must pass MAT 060 with a grade of "C" or better for placement into MAT 090. Three credits.
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0.00 - 12.00 Credits
Provides students with a vehicle to pursue in depth exploration of special topics of interest. Prerequisite(s): Placement test. Zero to 12 credits.
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4.00 Credits
Includes first-degree equations, inequalities, formulas, polynomials, algebraic fractions, factoring polynomials, solving quadratic equations by factoring, and applications. Coordinate geometry, graphing linear equations and inequalities, and systems of linear equations are included. Prerequisite(s): MAT 045 or MAT 060 with a grade of "C" or better or assessment. Four credits.
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