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MKTG 402: Marketing Management
3.00 Credits
Northeastern Illinois University
This course focuses on the techniques of management as applied to the functional areas of marketing.
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MKTG 402 - Marketing Management
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MKTG 451: Consumer Behavior And Marketing Action
3.00 Credits
Northeastern Illinois University
This course focuses in analyzing demand, identifying market segments and predicting customer response to alternative marketing strategies using concepts from the behavioral sciences.
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MKTG 451 - Consumer Behavior And Marketing Action
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MKTG 452: Advertising Management
3.00 Credits
Northeastern Illinois University
This course explores advertising form the viewpoint of business management, develops an understanding of the role of advertising under various conditions and looks at the problems of integrating strategies into the firm's total marketing program.
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MKTG 452 - Advertising Management
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MKTG 453: Marketing Research - Techniques And Applications
3.00 Credits
Northeastern Illinois University
This course explores different approaches to planning, collecting, analyzing and communicating information from the marketplace, including techniques and applications for specific marketing areas.
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MKTG 453 - Marketing Research - Techniques And Applications
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MKTG 456: Channel Distribution And Retailing
3.00 Credits
Northeastern Illinois University
This course provides for the study of retailing as an integral part of the economic system and examines retailing from both the manufacturer's perspective and consumer's perspective. It focuses on management and behavioral theories.
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MKTG 456 - Channel Distribution And Retailing
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MKTG 458: Global Marketing
3.00 Credits
Northeastern Illinois University
This course focuses on identifying and analyzing worldwide marketing opportunities and generating strategies for overseas marketing, and explores the impact of environmental differences on marketing strategies and customer response.
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MKTG 458 - Global Marketing
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MKTG 461: Services Marketing Management
3.00 Credits
Northeastern Illinois University
Perspectives on managing the distinctive aspects of services as opposed to the marketing and buying of physical goods. The course examines ways in which various kinds of services differ from tangible goods and from each other along social and technological dimensions. Topics include services value creation, services marketing strategies, management of service production and quality and means for balancing supply and demand for services.
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MKTG 461 - Services Marketing Management
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MKTG 468: Industrial Marketing
3.00 Credits
Northeastern Illinois University
This course examines planning, organizing and controlling industrial marketing activities and studies industrial products and how they are marketed. Different marketing techniques are discussed according to the nature of industrial products and services.
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MKTG 468 - Industrial Marketing
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MKTG 500: Project
3.00 Credits
Northeastern Illinois University
Approval of major advisor is necessary.
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MKTG 500 - Project
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MKTG 501: Thesis
3.00 Credits
Northeastern Illinois University
Approval of major advisor is necessary.
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MKTG 501 - Thesis
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