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MKTG 360: Marketing Channels
3.00 Credits
Northeastern Illinois University
This course is designed to prepare future managers to successfully handle the interrelationships among manufacturers, wholesalers, retailers and consumers. Topics covered include analysis of marketing channel structures, development of channel strategy and management of marketing channels. The course will emphasize how to plan, organize and control the economic, political and social relationships among institutions and agencies to make certain that products and service are available for use or consumption by industrial, commercial and household consumers.
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MKTG 366: Business To Business Marketing
3.00 Credits
Northeastern Illinois University
An in-depth look at marketing in the industrial setting. Topics covered include the industrial buyer organization, planning, product and pricing policies and sales techniques. Extensive use is made of up-to-date readings and cases. Students synthesize their learning in a study of major industrial firm or governmental branch.
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MKTG 382: Internship In Marketing
3.00 Credits
Northeastern Illinois University
Course description unavailable
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MKTG 382 - Internship In Marketing
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MKTG 383: Internship In Marketing
4.00 Credits
Northeastern Illinois University
No course description available.
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MKTG 383 - Internship In Marketing
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MKTG 384: Internship In Marketing
5.00 Credits
Northeastern Illinois University
No course description available.
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MKTG 384 - Internship In Marketing
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MKTG 385: Internship In Marketing
6.00 Credits
Northeastern Illinois University
No course description available.
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MKTG 385 - Internship In Marketing
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MKTG 389: Independent Study In Marketing
3.00 Credits
Northeastern Illinois University
Course description unavailable
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MKTG 389 - Independent Study In Marketing
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MKTG 390: Independent Study In Marketing
2.00 Credits
Northeastern Illinois University
No course description available.
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MKTG 390 - Independent Study In Marketing
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MKTG 391: Independent Study In Marketing
1.00 Credits
Northeastern Illinois University
No course description available.
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MKTG 391 - Independent Study In Marketing
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MKTG 400: Fundamentals Of Marketing
2.00 Credits
Northeastern Illinois University
This course is designed for graduate students who have not recently had formal academic training in marketing. The course develops knowledge of the fundamentals of the marketing discipline, including the responsibility of a firm's marketing personnel to develop and manage productive relationships with the firm's customers and the means by which those relationships are continuously improved.
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