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MKTG 350: Principles Of Marketing
3.00 Credits
Northeastern Illinois University
This course provides a comprehensive overview of the marketing process by explaining its role in business and society. Major topics include market segmentation and research, purchasing behavior in the consumer and industrial markets, a careful analysis of the marketing mix (product, price, distribution and promotion) and the planning and evaluation of the overall marketing effort.
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MKTG 351: Consumer Behavior
3.00 Credits
Northeastern Illinois University
This course examines: the buyer as a problem solver; buying decision processes; sociological and psychological factors affecting buyer behavior; and consumer behavior models. The course shows how consumer behavior concepts are used in the formulation of the firm's marketing strategy.
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MKTG 352: Advertising
3.00 Credits
Northeastern Illinois University
This course examines the roles and management of advertising, sales promotion, public relations, and publicity in the company's promotional mix. Major topics include determining promotional objectives, budgeting and planning, executing, evaluating and coordinating the promotional effort.
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MKTG 353: Marketing Research
3.00 Credits
Northeastern Illinois University
An investigation of the research necessary for the formulation of marketing policies. Topics include research design; sampling; and statistical analysis.
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MKTG 354: Personal Selling
3.00 Credits
Northeastern Illinois University
Introduction to the rationale and methods for effective person-to-person communications in the marketing of products, services and ideas. Application of the marketing concept ot the personal selling process and development of customer relationships. Course makes use of in-class presentations and role-playing.
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MKTG 355: Electronic Commerce
3.00 Credits
Northeastern Illinois University
This course provides a basic understanding of how business transactions take place over digital networks, mostly the Internet. The topics addressed include the impact of the Internet on the marketing mix, new challenges and opportunities presented by consumer and business buying behaviors on the Internet, designs principles of an effective Marketing web site, e-commerce and security payment systems, important companies in the Internet marketing business, major Web sites, e-commerce resources available to marketers, and models for online retail. The course also examines the role of the Internet in promoting global commerce.
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MKTG 356: Retail Management
3.00 Credits
Northeastern Illinois University
The various marketing activities involved in managing the retail enterprise are examined individually and as a part of the overall retail system. Emphasis is placed upon technological changes and upon factors determining store location, merchandise management, organization purchasing and competition in the retail environment.
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MKTG 357: Sales Management
3.00 Credits
Northeastern Illinois University
This course exposes students to the roles of professional sales people in the marketing system, It focuses on the development of essential selling skills and the management of sales people.
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MKTG 358: International Marketing
3.00 Credits
Northeastern Illinois University
This course examines the special problems of marketing in an international setting. Reasons for international expansion, both historically and in the present, are discussed. The cultural, political and legal environments for international marketing are examined. Problems of product, promotion, price, physical distribution, and organization on an international scale are also examined.
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MKTG 359: Marketing Management
3.00 Credits
Northeastern Illinois University
A capstone course designed to stress the managerial aspects of marketing. Consideration of product, pricing, distribution, promotion and organization design are related through student projects to the development of the firm's marketing strategy.
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