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Course Criteria
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3.00 Credits
3 Semester Hours The new term, Integrated Marketing Communications (IMC), is a recognition of the need for fi rms to coordinate their various promotional activities and expenditures. This course will cover advertising, public relations, sales promotions, and direct marketing techniques, and will allow students to develop overall promotional programs using elements of each of these vehicles as appropriate. Prerequisite: MRKT 365.
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3.00 Credits
3 Semester Hours A thorough examination of the expanding fi eld of sports marketing, including team, event, personality, and facility marketing, sponsorship, and merchandising. Some prior familiarity with sport is highly recommended. Prerequisite: MRKT 365.
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3.00 Credits
3 Semester Hours The application of both qualitative and quantitative research methodology to the solution of marketing questions. Students will study the role of marketing research and will be involved in the design, execution, analysis, and implementation of a complete research project. Prerequisite: MRKT 365.
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3.00 Credits
3 Semester Hours This course is designed to refocus the student on the consumer as the object of marketing programs. Social science concepts (from psychology, sociology, anthropology, and economics) are used to examine infl uences on consumer behavior, as well as to study the consumer decision process itself. Emphasis will be put on how marketers use this knowledge to develop their overall strategies. Prerequisite: MRKT 365.
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3.00 Credits
3 Semester Hours This course examines various aspects of retailing. The focus is on analyzing situations faced by a variety of managers in the effective distribution of goods and services. Prerequisite: MRKT 365.
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3.00 Credits
3 Semester Hours An examination of the sales function, encompassing both personal selling and sales management principles. This course emphasizes development of professional sales techniques as well as creation of sales objectives and strategies, selection, training, compensation and motivation of the sales force, and the use of technology in the contemporary sales function. Prerequisite: MRKT 365.
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3.00 Credits
3 Semester Hours Focuses on the various legal constraints, problems, and ramifi cations which should be recognized and addressed by marketers during decision-making processes. This will explore the legal interaction of the marketer and the customer in the development of product, promotion, pricing, and distribution plans. Prerequisites: BLAW 205 and MRKT 365.
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3.00 Credits
3 Semester Hours This course provides an in-depth analysis of competition and competitive strategy from both theoretical and applied perspectives. Competitive models, strategic metaphors, gametheory, product positioning, and competitive pricing strategy are explored in detail. Prerequisite: MRKT 365.
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3.00 Credits
3 Semester Hours Even the most experienced marketer would run into diffi culties without a plan. A comprehensive marketing plan is essential for obtaining funding of an enterprise as well as for coordinating marketing efforts for that organization. This course encompasses a study of all of the elements of a successful marketing plan and entails the development of a fi nished plan by the students. Prerequisite: MRKT 365.
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3.00 Credits
3 Semester Hours Whereas traditional marketing courses often assume that marketers are operating in a predictable environment with generous budgets, this course examines shoestring methods to be used under conditions of considerable uncertainty. Prerequisite: MRKT 365.
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