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MKTG 386: Advertising
4.00 Credits
La Sierra University
The role and use of advertising and other promotional techniques within the marketing function. Development of an advertising plan including media selection, creative strategy and advertising appeal, and budgeting. Legal, ethical, and international aspects of advertising are highlighted. Prerequisite: MKTG 305.
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MKTG 386 - Advertising
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MKTG 426: Sales Management
4.00 Credits
La Sierra University
Management of the sales territories, personnel, and activities. Includes territory management, the personal selling process, managing the sales force (sales force strategy and structure; recruiting, selecting, training, motivating and supervising salespeople). Prerequisite: MKTG 305.
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MKTG 426 - Sales Management
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MKTG 436: Retailing Management
4.00 Credits
La Sierra University
Overview of the different retail organizations and retail activities. Organization and management of retail institutions. Emphasis on retail store operations-location, layout, planning, managing human resources, pricing, and customer services. Design of retail and merchandising strategies. Prerequisite: MKTG 305.
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MKTG 436 - Retailing Management
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MKTG 444: eCommerce Marketing and Consumer Behavior
4.00 Credits
La Sierra University
Initiating an on-line marketing program. Using the Internet to assess consumer preferences, develop strategies, and appeal to consumers. The employment of electronic store fronts to attract consumer interest in online products and services.
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MKTG 444 - eCommerce Marketing and Consumer Behavior
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MKTG 476: Reading Tutorial in Marketing
1.00 - 4.00 Credits
La Sierra University
May be repeated for additional credit with consent of the instructor. Prerequisite: Consent of the instructor and the dean.
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MKTG 476 - Reading Tutorial in Marketing
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MKTG 484: Marketing Internship
1.00 - 4.00 Credits
La Sierra University
A ten-week structured and supervised work experience culminating in an academic paper. Open only to students who have completed appropriate prerequisite classes. Prerequisite: MKTG 358.
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MKTG 484 - Marketing Internship
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MKTG 485: Topics in Marketing
1.00 - 4.00 Credits
La Sierra University
Advanced issues in marketing. May be repeated for additional credit with consent of the instructor. Prerequisite: Consent of the instructor.
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MKTG 485 - Topics in Marketing
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MKTG 487: International Marketing
4.00 Credits
La Sierra University
Methods utilized for developing marketing strategies in the global market. Cultural, political, legal, economic, and distribution differences within foreign markets. Prerequisite: MKTG 358.
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MKTG 487 - International Marketing
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MKTG 499: Directed Study
1.00 - 4.00 Credits
La Sierra University
Independent study under the direction of a supervisor on a topic selected by the faculty member and the student, with regular and periodic conferences with the instructor. Open only to seniors. Prerequisite: Consent of the instructor and the dean.
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MKTG 499 - Directed Study
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MUCT 105: Introduction to Music Theory
3.00 Credits
La Sierra University
Music fundamentals: meter, intervals, scales, triads. Open to students who have not passed the theory placement examination. Does not apply toward a major or minor in music.
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MUCT 105 - Introduction to Music Theory
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