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MGMT 485: Topics in Management
1.00 - 4.00 Credits
La Sierra University
Advanced issues in management. May be repeated for additional credit with consent of the instructor. Prerequisite: Consent of the instructor.
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MGMT 486: International Environment and Management
4.00 Credits
La Sierra University
The international environment of business; its cultural, economic, legal, and political aspects; markets and business customs; dealing with foreign governments; protecting investments. Prerequisite: MGMT 356.
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MGMT 486 - International Environment and Management
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MGMT 487: Topics in Human Resource Management
1.00 - 4.00 Credits
La Sierra University
Advanced issues in Human Resource management. May be repeated for additional credit with consent of the instructor. Prerequisite: Consent of the instructor.
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MGMT 487 - Topics in Human Resource Management
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MGMT 491: Business Policy and Strategy
4.00 Credits
La Sierra University
The application of managerial skills to develop integrated strategies, policies, and action plans for the organization under conditions of uncertainty, complexity, and change. Computer literacy expected. Prerequisite: ACCT 212; FNCE 354; MGMT 375 or ENGL/ COMM 304; MGMT 382; MGMT 444; MGMT 304 or 344; and MKTG 305.
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MGMT 491 - Business Policy and Strategy
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MGMT 495: Topics in Management
4.00 Credits
La Sierra University
Advanced issues in management. May be repeated for additional credit with consent of the instructor. Prerequisite: Consent of the instructor.
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MGMT 495 - Topics in Management
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MGMT 499: Directed Study
1.00 - 4.00 Credits
La Sierra University
Independent study under the direction of a supervisor on a topic selected by the faculty member and the student, with regular and periodic conferences with the instructor. Prerequisite: Consent of the instructor and the dean.
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MKTG 305: Marketing Principles
4.00 Credits
La Sierra University
An overview of marketing and its role in society and today's organization. Fundamentals of the marketing environment, consumer and industrial buying behavior, marketing research, and marketing ethics. Examines the basics of marketing strategy (market segmentation, targeting, and product differentiation and positioning) with an emphasis on the marketing mix-product, price, distribution, and promotion. Prerequisite: ACCT 212, FNCE 354
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MKTG 358: Marketing Management
4.00 Credits
La Sierra University
Integration and reinforcement of marketing principles and concepts through simulation and case studies. Emphasis is placed on managerial and analytical techniques designed to cultivate the student's decision-making skills. Prerequisite: MKTG 305.
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MKTG 365: Marketing Research
4.00 Credits
La Sierra University
Highlights the importance of marketing information and information technology in management decision making. Includes the marketing research process-methods and applications, techniques of data collection, analysis, and interpretation, with emphasis on consumer surveys and test marketing. Prerequisite: ECON 341; MKTG 305.
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MKTG 374: Consumer Behavior
4.00 Credits
La Sierra University
The course is designed to be a pragmatic review of the theory of consumer behavior. It covers topics including cultural and social influences on consumer behavior, information processing, attitude formation and change, learning theory, and social issues relevant to marketing decisions.
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MKTG 374 - Consumer Behavior
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