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JMC 336: Public Affairs Video Production
3.00 Credits
Cal Poly Humboldt
Video camera shooting, lighting, and sound techniques for electronic news gathering. Learn video editing skills while producing public affairs programming.
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JMC 338: Mass Media Internship
1.00 - 3.00 Credits
Cal Poly Humboldt
Assignment on newspapers or magazines, in broadcast media, or in public relations or advertising. Supervised by employing organization. Observe, report, and discuss. JMC majors/minors only. [CR/NC. Prereq: IA. Rep 4 times.] See major requirements for practicum unit cap.
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JMC 340: Mass Communication History
3.00 Credits
Cal Poly Humboldt
History of US print and broadcast media. Review European roots, great names, and development of technology/practices.
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JMC 352: Media Programming & Critical Analysis
3.00 Credits
Cal Poly Humboldt
Evaluation, selection, scheduling of media programs. Program decision making, audience analysis.
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JMC 352 - Media Programming & Critical Analysis
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JMC 354: Media Advertising
3.00 Credits
Cal Poly Humboldt
Role of advertising in media industries. Use of media in retail advertisers' promotion. [Prereq: JMC 154, 155.]
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JMC 354 - Media Advertising
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JMC 355: Advanced KRFH Workshop
2.00 Credits
Cal Poly Humboldt
Work on staff of campus carrier-current station. [Prereq: JMC 155. Rep.]
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JMC 416: Mass Communication Theory
3.00 Credits
Cal Poly Humboldt
Mass communication models; theory development; relation to media research.
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JMC 416 - Mass Communication Theory
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JMC 429: Advanced Public Relations
3.00 Credits
Cal Poly Humboldt
PR problems of industry and public institutions; managing effective public relations campaigns. Projects, discussion, writing of various communication tools. [Prereq: JMC 120, 323, or IA.]
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JMC 430: Advertising Copy Writing & Design
3.00 Credits
Cal Poly Humboldt
Principles of copy writing and design: style, research, and legal and ethical issues. Copy writing, design projects. [Prereq: JMC 120 or IA.]
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JMC 434: Broadcast News Documentaries
3.00 Credits
Cal Poly Humboldt
History of radio and television news documentaries. Develop advanced production and reporting skills in student-produced public affairs radio programming. [Prereq: JMC 234 or IA.]
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