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Course Criteria
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3.00 - 4.00 Credits
An introduction to the marketing function in private and public organizations, designed to provide students with an overview of marketing concepts, tools, and methods of analysis. The course takes a practical, managerial approach to managing the marketing process. Steps in the marketing process, including market research, segmentation, targeting, positioning, the four P's (product, place, price, promotion) are explored, along with concepts of customer value and satisfaction, competitive analysis, brand strategy, consumer behavior, advertising, and the impact of the internet on marketing strategy and implementation. Prerequisite: BSE 1010. For students intending to major in business this course can be taken at the same time as BSE 1010.
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3.00 - 4.00 Credits
Application of accounting theory and concepts to financial accounting. Focuses on the conceptual framework underlying financial accounting, measurement and recognition of assets and liabilities. Prerequisite: BUS 2110
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3.00 - 4.00 Credits
A continuation of the application of accounting theory to financial accounting. Topics include the complexities involved in revenue recognition, including accounting for leases, income taxes, pensions and accounting changes and errors. Prerequisite: BSE 3110
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2.00 - 3.00 Credits
Description of differences in national financial reporting regimes in various developed and emerging economies and the current state of international accounting standards. Topics will include accounting problems related to multi-national business such as foreign currency translation. Prerequisite: BSE 2110
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2.00 - 3.00 Credits
A study of the theory and practice of cost accounting. The course will focus on job cost and unit cost accounting; job order, process and standard costing systems; variance analysis; direct and indirect costs; and budgeting. Prerequisite: BSE 2120
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3.00 - 4.00 Credits
Application of federal tax provisions and administrative rules common to most taxpayers with introductions to rules specific to corporations, pass-through entities, and individuals. Prerequisite: BSE 2110
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3.00 - 4.00 Credits
A study of generally accepted auditing standards, audit procedures, internal control procedures, professional ethics, auditors' legal responsibility, working papers, and report writing. Prerequisite: BSE 3120
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3.00 - 4.00 Credits
A study of special accounting topics including consolidations and mergers, governmental and nonprofit accounting. Prerequisite: BSE 3120
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3.00 - 4.00 Credits
Intermediate microeconomics focusing on resource allocation and price deter-mination in markets. Analyzes consumers and business firms as decision-making units. Emphasis on mathematical methods including calculus and optimization techniques. Applications of contemporary economic analysis related to business decisions. Prerequisites: BSE 2211, 2212, STAT 1490, MATH 1510.
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3.00 - 4.00 Credits
The analysis of the aggregate economy. Presentation of national income accounting and the theory of income determination. Macroeconomics model building using IS and LM, theories of investment, growth, and the international economy. Economic fluctuations, monetary theory and policy, and fiscal policy. Mathematical applications and analysis of current data. Application and analysis for business decision-making. Prerequisites: BSE 2211, 2212, STAT 1490, MATH 1510.
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