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MKTG 124: Retail Management
3.00 Credits
California State University-Sacramento
Development, trends, and institutions of retailing; organization and management of retail establishments; principles and policies of retail store operations including location and layout, planning and control of budgets, personnel, pricing and customer services. Prerequisite: MKTG 101. Graded: Graded Student. Units: 3.0
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MKTG 125: Advertising
3.00 Credits
California State University-Sacramento
Examination of advertising as a marketing communications tool in profit and nonprofit organizations. Emphasis will be placed on creative methods, alternative media, measurements of effectiveness, and coordination with other aspects of the marketing program through class discussion and written projects. Seminar. Prerequisite: MKTG 101. Graded: Graded Student. Units: 3.0
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MKTG 125 - Advertising
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MKTG 126: Salesmanship
3.00 Credits
California State University-Sacramento
Principles of the sales process including prospecting, structuring a sales presentation, handling objections, closing and customer relationship management. Application of sales techniques in product and service situations, integration of technology as a sales tool. Includes lectures, role playing, and practice in sales presentations. Graded: Graded Student. Units: 3.0
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MKTG 126 - Salesmanship
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MKTG 127: Sales Management
3.00 Credits
California State University-Sacramento
Individual problems of manufacturer or wholesaler in merchandising; intensive development of the "selling" function of marketing; duties of the sales manager. Prerequisite: MKTG 101. Graded: Graded Student. Units: 3.0
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MKTG 127 - Sales Management
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MKTG 129: Marketing Management
3.00 Credits
California State University-Sacramento
Application of marketing principles to the solution of a wide variety of problems and cases including target markets, product selection, channels of distribution, promotion and pricing. Note: It is a capstone course. It is recommended that students take MKTG 121 and MKTG 122 prior to taking MKTG 129. Seminar. Prerequisite: MKTG 101 and senior status. Graded: Graded Student. Units: 3.0
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MKTG 129 - Marketing Management
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MKTG 190: Multinational Marketing
3.00 Credits
California State University-Sacramento
Environmental factors affecting international trade, such as culture and business customs, political factors and constraints, economic development and legal differences, are integrated with the marketing management functions of market potential, analysis marketing research, international organization, channels and distribution, sales promotion, prices, credit, and financing. Prerequisite: MKTG 101 or instructor permission. Graded: Graded Student. Units: 3.0
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MKTG 190 - Multinational Marketing
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MKTG 199: Special Problems in Marketing
1.00 - 3.00 Credits
California State University-Sacramento
Individual projects or directed reading for students qualified to carry on independent work. Note: Admission requires approval of the instructor and the Associate Dean. Petitions can be obtained from the Undergraduate Business Advising Center, Tahoe 1030. Graded: Graded (CR/NC Available). Units: 1.0 - 3.0.
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MKTG 199 - Special Problems in Marketing
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MSCI 103: Marine Ecology
4.00 Credits
California State University-Sacramento
Field-oriented introduction to the interrelationships between marine and estuarine organisms and their environment with emphasis on quantitative data collection and analysis. Lecture two hours; laboratory six hours. Prerequisite: Ecology, statistics; or concurrent registration in MSCI 104. Graded: Graded Student. Units: 4.0
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MSCI 103 - Marine Ecology
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MSCI 104: Quantitative Marine Science
4.00 Credits
California State University-Sacramento
Mathematical methods for the analysis of biological, chemical and physical data from the marine environment; experimental design, parametric and nonparametric statistics. Lecture three hours; laboratory three hours. Note: Not for major credit. Prerequisite: College mathematics. Graded: Graded Student. Units: 4.0
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MSCI 104 - Quantitative Marine Science
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MSCI 112: Marine Birds and Mammals
4.00 Credits
California State University-Sacramento
Systematic, morphology, ecology and biology of marine birds and mammals. Lecture two hours; laboratory six hours. Prerequisite: Upper division college vertebrate zoology or instructor permission; MSCI 103 recommended. Graded: Graded Student. Units: 4.0
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MSCI 112 - Marine Birds and Mammals
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