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MIS 272: Strategic Information Technology Planning
3.00 Credits
California State University-Sacramento
Strategic IT planning defines the direction a business chooses for its IT resources. It encompasses a vision, mission, strategy, and objectives that closely align to the business' vision, mission, strategy, and objectives. Planning involves examining how IT will support the achievement of the business' goals and objectives, and how IT can open new opportunities to create new business goals. Note: May be taken twice for credit. Prerequisite: MSBA/MIS students: MIS 270; MBA students: MBA 260 or instructor permission. Graded: Graded Student. Units: 3.0
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MIS 279: Information Technology Leadership
3.00 Credits
California State University-Sacramento
Leadership plays an important role in determining a business' success with IT. It requires recognizing and leveraging the business' competencies and core values, and championing initiatives and projects that work in the best interest of the business and create value. Because IT opens opportunities and enables the organization, IT leadership extends to both market (external) and organizational (internal) environments. Note: May be taken twice for credit. Prerequisite: MSBA/MIS students: MIS 261 or MIS 262, MIS 272; MBA students: MBA 260 and instructor permission. Graded: Graded Student. Units: 3.0
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MIS 3: Word Processing and Presentation Graphics
1.00 Credits
California State University-Sacramento
Introduction to basic word processing concepts and functions. Use of presentation graphics in business reports. Integration of word processing and graphics software. Prerequisite: MIS 1, instructor permission, or a passing score on the MIS 1 competency examination. Graded: Credit / No Credit. Units: 1.0
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MIS 500A: Thesis
1.00 - 3.00 Credits
California State University-Sacramento
Completion of a thesis approved for the Master's degree. Prerequisite: Advanced to candidacy. Completion of MBA 244. Graded: Thesis in Progress. Units: 1.0 - 3.0.
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MIS 500B: Project
1.00 - 3.00 Credits
California State University-Sacramento
Completion of a project approved for the Master's degree. Prerequisite: Advanced to candidacy. Completion of MBA 244. Graded: Thesis in Progress. Units: 1.0 - 3.0.
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MKTG 101: Principles Of Marketing
3.00 Credits
California State University-Sacramento
Social and economic implications of marketing for profit and nonprofit institutions; market structure and behavior; marketing institutions; channels of distribution for consumer and industrial goods; marketing costs; pricing; public regulations. Graded: Graded Student. Units: 3.0
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MKTG 101 - Principles Of Marketing
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MKTG 115: Market Potential and Demand Analysis
3.00 Credits
California State University-Sacramento
Examines issues and methodologies in developing a strategic marketing forecast for the purpose of long-term product development and management. Alternative procedures for estimating variations in the demand over business cycles for both consumer and industrial goods and services are considered. Attention is given to employing a variety of forecasting models to estimate and analyze the market potential and demand for new and existing products. Prerequisite: MKTG 101; and DS 101 or MKTG 121. DS 101 and/or MKTG 121 may be taken concurrently with MKTG 115. Instructor permission. Graded: Graded Student. Units: 3.0
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MKTG 121: Marketing Research and Information
3.00 Credits
California State University-Sacramento
Examines the acquisition of information for marketing management decision making, including methods of collection and analysis applicable to secondary and primary data, as this process relates to the management information system. Seminar. Prerequisite: MKTG 101. Graded: Graded Student. Units: 3.0
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MKTG 122: Buyer Behavior
3.00 Credits
California State University-Sacramento
Understanding buying as a process in order to develop more effective solutions to marketing problems; an interdisciplinary approach drawing on insights from the behavioral sciences; applications to practical marketing situations. Seminar. Prerequisite: MKTG 101. Graded: Graded Student. Units: 3.0
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MKTG 123: Public Relations and Ethics in Business
3.00 Credits
California State University-Sacramento
Managerial function of evaluating public attitudes toward business firms and other organizations and institutions, and of adjusting policies and executing programs to earn public acceptance and support. Media and method of communicating with the various publics, and problems in responsible leadership. Graded: Graded Student. Units: 3.0
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