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JOUR 158: Public Relations Planning and Management
3.00 Credits
California State University-Sacramento
Application of theoretical concepts to the solution of problems for pre-selected non-profit and campus clients by forming small group PR agencies; completing needs assessments; profiling target and secondary audiences; developing and implementing a strategic public relations plan; producing targeted messages for media kits and other uses; developing and evaluating formative and summative evaluation plans; and making formal in-class presentations to peers, clients and invited PR professionals. Students will also learn how to negotiate contracts, maintain client relations, track work on projects and develop timelines and budgets. Prerequisite: COMS 118 and JOUR 123 or COMS 123 with grade of "C-" or better. Cross Listed: COMS 158; only one may be counted for credit. Graded: Graded Student. Units: 3.0
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JOUR 172: Women in the Mass Media
3.00 Credits
California State University-Sacramento
Exploration of women's role in mass media, with particular emphasis on advertising and news reporting, and development of alternative methods and perspectives; a study of women's professional involvement in newspaper/magazine journalism and radio/television broadcasting; student participation in media project, i.e., production, research, community contact. Graded: Graded Student. Units: 3.0
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JOUR 193: Online Publishing
3.00 Credits
California State University-Sacramento
Overview of current research related to successful models for online publishing. Focuses on the theory of content-based publishing on the Web as it relates to journalism. News, entertainment and sports Web sites will be given particular attention. Graded: Graded Student. Units: 3.0
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JOUR 195: Internship In Journalism
1.00 - 6.00 Credits
California State University-Sacramento
Directed work experience through the internship program with public agencies or with journalistic publications, organizations or agencies. Supervision is provided by both the instructional staff and the cooperating agency. Note: Student must make arrangements with the internship coordinator upon admittance to the course. Limited to Journalism majors and minors and Government-Journalism majors. No more than six units of JOUR 195 may be counted toward the Journalism major. Prerequisite: JOUR 130A, JOUR 130B and minimum 2.3 overall GPA. Graded: Credit / No Credit. Units: 1.0 - 6.0.
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JOUR 197A: Journalism Laboratory
3.00 Credits
California State University-Sacramento
Working as a staff member of the State Hornet Newspaper as a writer, photographer, graphic designer or advertising salesperson. Note: Journalism majors are required to take either JOUR 197A, JOUR 197B, or JOUR 195. Prerequisite: JOUR 30. Graded: Graded Student. Units: 3.0
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JOUR 197B: Journalism Laboratory
3.00 Credits
California State University-Sacramento
Working as an editor or manager of the State Hornet. Responsibilities may include copy editing, layout and design and/or staff management. Note: Journalism majors are required to take either JOUR 197A, JOUR 197B or JOUR 195. Prerequisite: JOUR 30 and instructor permission. Graded: Graded Student. Units: 3.0
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JOUR 20: Style For Media Writers
1.00 Credits
California State University-Sacramento
Intensive review of grammar, word use, spelling, and principles of clear, concise writing. Graded: Credit / No Credit. Units: 1.0
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JOUR 30: News Writing
3.00 Credits
California State University-Sacramento
Fundamentals of news gathering and news writing. Emphasis on language and style used in feature and news stories. Note: Computer familiarity (MAC-OS) recommended. Co-requisite: JOUR 20. Graded: Graded Student. Units: 3.0
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JOUR 50: Mass Media and Critical Thinking
3.00 Credits
California State University-Sacramento
Introduction to reasoning skills useful to the journalism major and general education student alike in interpreting and judging information, entertainment and advertising in the mass media. Emphasis on how to assess the quality of news as information, and on how to think critically about the effects of mass-produced culture. Graded: Graded Student. Units: 3.0
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JOUR 55: Media Communication and Society
3.00 Credits
California State University-Sacramento
Introduction to the basic concepts of mass communication, including the effects, uses, and functions associated with the goods and services of mass media. Examination of the ways mass media combine with other institutions to affect the organization, design, and comprehension of communication messages, as well as political thought, cultural beliefs, and economic behavior. Cross Listed: COMS 55; only one may be counted for credit. Graded: Graded Student. Units: 3.0
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