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Course Criteria
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3.00 Credits
This course will help students to develop the knowledge and skills to understand the nature and power of advertising, to gauge attitudes toward particular product categories and advertising messages, to use and measure various media, and to consider the ethical implications underlying the advertising message to market the products of the organization. There will be a special focus on the means of developing a strategic marketing campaign for new products. Prerequisite(s): For MBA Program students: MBA500, Intro to MBA and MBA522, Strategic Marketing For Certificate students: Introduction to WebCT workshop and an upper level undergraduate Marketing course. 3 semester hours
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3.00 Credits
This course explores the business valuation process from the perspective of business managers, financial practitioners, and investors. Students will analyze the recent increase in valuebased practices, drivers of value in corporations, how to make value happen, and value-based initiatives related to corporate restructurings. The course will also explore variations on company valuations including conglomerates, technology firms, cyclical firms, and valuation outside the United States. Prerequisite(s): For MBA Program students: MBA500, Intro to MBA and MBA516, Financial Markets For Certificate students: Introduction to WebCT workshop and an upper level undergraduate Finance course. 3 semester hour
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4.00 Credits
Studies the forms of business organization, microeconomic topics, business and society, management, and decision making. 4 quarter hours
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3.00 Credits
Introduces the communication process and addresses the application of basic communication skills through intensive practice in the types of writing and oral presentations required in the business world. Forms of business correspondence include: memorandum, routine business letters, letters conveying good or bad news, persuasive letters, letters of application, and resumes. Prerequisite: MGT101, LAE101 or Consent of advisor required. 4 quarter hours 197 COLLEGE OF MANAGEMENT AND BUSINESS COURSE DESCRIPTIONS
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4.00 Credits
Applies the basic accounting principles as they relate to sole proprietorships and merchandising companies. Guides students in the understanding of the accounting business cycle procedures related to journalizing, posting, adjusting entries, closing entries, and preparing financial statements. 4 quarter hours
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4.00 Credits
Applies the basic accounting principles as they relate to a merchandising concern. Guides students in the understanding of the generally accepted accounting principles (GAAP) as they apply to inventory valuation, accounts receivable, plant assets, and accounts payable. Students will also learn the concepts and procedures of internal control, the computation of payroll, and the preparation of a bank reconciliation statement. Prerequisite: MGT 120. 4 quarter hours
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4.00 Credits
Applies the basic accounting principles as they relate to partnerships and corporations. Guides students in the understanding of the generally accepted accounting principles (GAAP) as they apply to the issuance of common stock, preferred stock, and bonds. Students will also learn how to prepare the statement of cash flows and use the tools and techniques to analyze and interpret financial statements. Prerequisite: MGT121. 4 quarter hours
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4.00 Credits
Examines the history, development and use of computers and computer applications. Students will be introduced to state-ofthe- art computer technology. Topics include computer hardware, software, networks, multimedia and their applications to society, business, industry and government. This course will introduce students to operating systems and application productivity tools, such as word processing, database management, spreadsheets and presentation management. 4 quarter hours
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4.00 Credits
Designed specifically for BECA students. Students can earn credit for their experience in a business environment. Prerequisite: Enrollment in the BECA Programs. 4 quarter hours
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4.00 Credits
Introduces the legal principles underlying standard business transactions and the legal instruments involved: contracts, agencies, partnerships, corporations, property (real and personal), and the Uniform Commercial Code (sales, negotiable instruments, and secured transactions). Prerequisite: MGT101. 4 quarter hours
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