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Course Criteria
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2.00 Credits
Designed to help students thoughtfully explore the major issues of mass media in American society and in limited global contexts from legal, ethical, social, cultural, technical and fiscal perspectives Students also explore the relationship of the press and religion
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3.00 Credits
A survey course in which students explore the nature and process of public relations process as well as methods and professional issues Public Relations is conceived as the "overall umbrella" under which come advertising, marketing, promotion, publicity, employee and community relations, and public affairs In addition to exploring public relations generally, the class addresses both corporate and not-for-profit organizations as well as religious and mainstream operations Fee: $25
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3.00 Credits
An introductory approach to the major mass media: film, television, music, print, radio and Internet Includes history, growth, business practices and technological aspects of each Explores a Christian response, strategy for witness and influence, and integration into the field Fee: $40
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3.00 Credits
A survey of current industry practices in film, television, music and emerging technologies Students will learn to research and analyze business shifts in a strategic, long-term manner Special emphasis will be given to the unique ethical questions and biblical applications that arise within the Hollywood context Fee: $40
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2.00 Credits
An examination of the basics of photography-editorial, graphic and technical This introduction presumes no previous knowledge of photography Students learn to capture images based on the above criteria with standard digital photographic equipment (SLR based) Students also learn basic skills to edit still photographs with the "digital darkroom" and preparethem for publications Fee: $75
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3.00 Credits
A laboratory-oriented course in public affairs reporting that puts emphasis on back-grounding, interviewing, topic newsgathering and basic familiarity with use of public records and the paper trail for deadlines, stories in print and broadcast news Prerequisites: 106, 107 Fee: $20
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2.00 Credits
Familiarizes students with and challenges them in a variety of forms of public relations writing Vehicles include internal and external media, print, electronic and audiovisual Emphases include research, audience analysis, message design, and selection of communication channels Prerequisite: 111
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3.00 Credits
Study of one of the most valuable tools in a television newsroom: photography In this in-depth workshop, students hear firsthand from industry experts what it takes to put pictures to words in television news Features guest speakers including award-winning photographers, editors, and lighting experts Required for all broadcast students because it is imperative for reporters, anchors, producers and photographers to understand the importance of using pictures to tell stories Fee: $80
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3.00 Credits
Students learn the nuts and bolts for writing and producing a television newscast The class observes life behind-the-scenes in a television newsroom Students study the format for writing for television news, as well as how to stack a show, assign packages and stories, and how to produce in breaking news situations Students also study the writing format for television news, as well as how to properly write a television news package Fee: $30
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3.00 Credits
Introduction to the world of desktop publishing, including basic principles of design and type use, hands-on practice with leading industry software and the ultimate production of publication material The Adobe suite of products (Adobe Illustrator, Photoshop, InDesign) is used Provides students with the opportunity to develop in the use of electronic procedures to produce and edit publications Students create, format, illustrate, design and print material Students produce materials such as newsletters, flyers, brochures, publication spreads and advertising materials This is an entry-level course, assuming students have little or no previous experience with the Adobe suite of products
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