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Course Criteria
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3.00 Credits
This course is designed to give a fundamental proficiency in desktop publishing and design to students in the Graphic Design Program and interested member of the community. As a foundation course in computerized design and layout, the class will explore the programs that are industry standards for the Apple Macintosh computer and discover the pros and cons of those programs. Students will also learn how to implement them on a basic level. Lab Fee.
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3.00 Credits
This one semester course will give the students a foundation in hand lettering techniques and a history of lettering styles which should benefit their knowledge of the origins of contemporary type faces. In addition to producing lettering for their commercial art projects, the students will also study free calligraphic techniques. Spring.
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3.00 Credits
This course is designed to give the students a knowledge of the procedures of an advertising agency. The students will be responsible for the creation of campaigns using art and copy, and they will study problems such as distribution, client relations, product image, and art selection. Prerequisite: GRD 2023-Production and Layout I. Fall, Spring. Lab Fee.
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3.00 Credits
This course will involve the student in the production of camera-ready art and copy for brochures, catalogues, and magazine and newspaper advertisements. The students will have the opportunity to be involved in actual work experience and have their designs printed while learning to use professional process cameras, photo typesetting equipment, and large and small format photography. Prerequisite: GRD 1113-Advertising Design II. Fall, Spring. Lab Fee.
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3.00 Credits
In this continuation of Production and Layout I, the students will be working with more advanced production techniques with an emphasis on completing work for their personal portfolios. Prerequisite: GRD 2023-Production and Layout I. Fall, Spring. Lab Fee.
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3.00 Credits
Both product and editorial illustration assignments will be presented to the students. Projects will include work with pen and ink, airbrush, color separations, and black and white color photography. Fall, Spring. Lab Fee.
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3.00 Credits
In this one semester course the student will be concerned with designing for threedimensional packaging and point of purchase advertisements. In addition to complete comprehensives on each assignment, copies of the package or ad will be constructed. Available upon sufficient student demand. Lab Fee.
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3.00 Credits
This course will give the student the opportunity to work with the studio class to produce a small quarter-bound book using traditional letterpress methods. The student will study and practice all the techniques necessary for illustrating, setting printing, and binding a limited edition.
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3.00 Credits
This course, offered through the Graphic Design program, gives owners and employees of small businesses, members of organizations who are responsible for newsletters, and employees of businesses who must deal with the specification of advertising, catalogs, and brochures an opportunity to learn the fundamentals of advertising design, type specification, techniques of print media production, and graphic arts terminology. Class members will work in a graphic design studio with the latest equipment, but there will be an emphasis on using the equipment found in the typical office in combination with graphics materials readily available in the community to produce quality advertising with a minimum of expense. In order to facilitate participation by the business community, the class will be held on one afternoon per week for one semester. Lab Fee.
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3.00 Credits
An introductory course that explores the necessary ingredients of a good web page and how to design a web page both mechanically and aesthetically to accomplish the purpose of the page. Emphasis will be on the fundamental structure of a web page and the basic tools of design and construction. Prerequisite: Photoshop Studio
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