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MKT 3443: Selling and Sales Administration
3.00 Credits
University of Arkansas at Monticello
3 credits: 3 hours lecture Prerequisite: MKT 3403 Basic principles of salesmanship, background, and preparation for selling, coupled with an emphasis on hiring, training, compensating, and motivating a sales force. Offered: Spring.
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MKT 3453: Marketing Communication
3.00 Credits
University of Arkansas at Monticello
3 credits: 3 hours lecture Prerequisite: MKT 3403 Promotional efforts available to marketing management. Advertising's role in marketing strategy; advertising as communication; media choice; coordination of total promotional effort; measurement of promotional effectiveness. Offered: Spring.
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MKT 3463: Consumer Behavior
3.00 Credits
University of Arkansas at Monticello
3 credits: 3 hours lecture Prerequisite: MKT 3403 Theoretical and applied concepts of the behavior of consumers as they engage in the process of evaluating, acquiring, and consuming goods and services. Offered: Fall.
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MKT 3483: Channels of Distribution
3.00 Credits
University of Arkansas at Monticello
3 credits: 3 hours lecture Prerequisite: MKT 3403 To survey, organize, and integrate the theories and practices relative to current problems of marketing channel management and its use as a key strategic marketing tool. Distribution is viewed as a functional area within the firm and its interface with channel intermediaries is analyzed. The course will examine the impact of the Internet and Web-based e-commerce on channels of distribution. Offered: Fall
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MKT 44 73: Special Topics in Marketing
3.00 Credits
University of Arkansas at Monticello
3 credits: 3 hours lecture Prerequisite: MKT 3403 A special topics course covering subjects of current interest in marketing. Topics might include E-marketing, International Marketing, Services Marketing. (Can be repeated for multiple credit with different course content.)
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MKT 46 23: Marketing Research
3.00 Credits
University of Arkansas at Monticello
3 credits: 3 hours lecture Prerequisites: MKT 3403 and G B 3233 Modern marketing research techniques and their application by management toward the determination of a marketing strategy. Offered: Fall.
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MKT 4663: Marketing Management
3.00 Credits
University of Arkansas at Monticello
3 credits: 3 hours lecture Prerequisite: 6 hours of Marketing Marketing from the managerial viewpoint; analysis of the functions of marketing planning, market opportunity assessment, and evaluating and adjusting marketing effort. Offered: Spring.
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MKT 479V: Independent Study in Marketing Variable credit
3.00 Credits
University of Arkansas at Monticello
Consult the Independent Study Courses subheading in the Academic Regulations section of this catalog for prerequisites and description.
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MKT 479V - Independent Study in Marketing Variable credit
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MLED 2103: Programs and Practices for Middle Schools
3.00 Credits
University of Arkansas at Monticello
3 credits: 3 hours lecture Designed to introduce the history of middle school/junior high, the middle level concept, and current practices and trends of middle level schools to pre-service teachers. Offered: Fall.
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MLED 2103 - Programs and Practices for Middle Schools
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MLED 2113: Learning and Development of Early Adolescence
3.00 Credits
University of Arkansas at Monticello
3 credits: 3 hours lecture Prerequisite: Admission to Teacher Education Program Designed to provide the candidate with knowledge of the learning and physical characteristics of the 10-15 year old by developing appropriate learning and physical activities with a focus on health and wellness.
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